What is culture—and who gets to shape it? Danielle sits down with cultural strategist and Cultique cofounder Linda Ong for a conversation that will change the way you see the world around you. From brand identity to the rise of private clubs, from "trad wives" to TikTok aesthetics, and the future of luxury. Whether you're a brand builder, pop culture lover, or just want to understand the world a little better—this episode will give you the tools to read between the lines of what's NEXT. In this episode, we explore:
 How to identify emergent cultural signals before they hit the mainstream
What culture really means in 2024—and why it's changing faster than ever
 Are we living through the decline of American society? Linda weighs in
 The "Cultural Curve" and how to know if something is emerging, dominant, or done
Why AI can't replicate culture—and what makes human creativity irreplaceable
 Why Gen Z is full of contradictions—and what that tells us about the future
 How Linda turned her personal pain into cultural intuition (and career superpower)
 The future of luxury and why it's shifting from exclusivity to experience Why your personal and professional lives are not separate—and never were
The difference between analyzing culture and predicting trends—and why the former matters more
Why understanding your brand's cultural DNA is more important than ever
The real reason "collabs" went from cool to cliché—and what's replacing themThe science of why horror movies are trending (hint: it's emotional regulation)

Follow Linda Ong here.

Follow Sarah Jane Dhall here.

Check out Cultique here. 

What is culture—and who gets to shape it? Danielle sits down with cultural strategist and Cultique cofounder Linda Ong for a conversation that will change the way you see the world around you. From brand identity to the rise of private clubs, from "trad wives" to TikTok aesthetics, and the future of luxury. Whether you're a brand builder, pop culture lover, or just want to understand the world a little better—this episode will give you the tools to read between the lines of what's NEXT. In this episode, we explore: <ul class="ul1"> <li class="li2"> How to identify emergent cultural signals before they hit the mainstream</li> <li class="li2">What culture really means in 2024—and why it's changing faster than ever</li> <li class="li2"> Are we living through the decline of American society? Linda weighs in</li> <li class="li2"> The "Cultural Curve" and how to know if something is emerging, dominant, or done</li> <li class="li2">Why AI can't replicate culture—and what makes human creativity irreplaceable</li> <li class="li2"> Why Gen Z is full of contradictions—and what that tells us about the future</li> <li class="li2"> How Linda turned her personal pain into cultural intuition (and career superpower)</li> <li class="li2"> The future of luxury and why it's shifting from exclusivity to experience Why your personal and professional lives are not separate—and never were</li> <li class="li2">The difference between analyzing culture and predicting trends—and why the former matters more</li> <li class="li2">Why understanding your brand's cultural DNA is more important than ever</li> <li class="li3">The real reason "collabs" went from cool to cliché—and what's replacing themThe science of why horror movies are trending (hint: it's emotional regulation)</li> </ul> Follow Linda Ong <a href="https://www.instagram.com/lindaong100/?hl=en">here.</a> Follow Sarah Jane Dhall <a href="https://www.instagram.com/sarahjanedhall/?hl=en">here</a>. Check out Cultique <a href="https://www.instagram.com/cultique.co/?hl=en">here</a>.

Behind every headline is a person + a deeper story. Question Everything with journalist Danielle Robay cuts through social media buzz to uncover the voices, ideas, and cultural moments that shape how we see the world. Each week, she asks bold questions that challenge assumptions and reveal the nuance behind the narratives, inviting you to look closer at the world, and at yourself. Because there's always more to the story.
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Danielle is also the creator of the bestselling QUESTION EVERYTHING card game series, which has sparked connection and conversation in thousands of living rooms around the world. She's also the co-executive producer (alongside Reese Witherspoon) and host of Bookmarked by Reese's Book Club. With her signature curiosity—dubbed "The Queen of Questions"—and a background in political science, Danielle brings both heart and rigor to every conversation. A Gloria Steinem Fellow and mentee of Larry King, she's carried forward a legacy of curiosity and connection, interviewing icons from Taylor Swift to Malala Yousafzai in more than 8,000 hours of elevated conversation.

QUESTION EVERYTHING

The Hidden Forces Shaping What We Buy, Wear, and Talk About: with Culture Strategist Linda Ong (Cultique)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1b4ebba3-161c-4804-b6a8-b38a01372dad/transcript

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