Adriana Carrig founded the original word bracelet– Little Words Project. What started in her parents basement has now grown to 40 employees, 7 locations, and huge brand collaborations with companies like Nike, Barbie, WNBA, Dunkin Donuts. Just like so many great companies, Adriana's was started from pain– she was bullied as a young person and wanted to inject the world with some more kindness. Although the company has grown and changed, that mission of kindness has sustained throughout. Despite doubters, Adriana hasn't changed her core perspective in the last decade of building her company. By staying true to her brand's values and taking bold, strategic risks, she's been able to serve the original customers who keep the brand growing year-after-year. She shares
Why the key to taking on any tough project is to "just start beading"
When she knew she really had something special (post sorority).
How facing cruelty + bullying throughout her life inspired to build a brand of kindness.
Why she breaks the stereotype that women are risk averse.
How her brand continues to grow on the strength of the foundational original customer.
Why copycat companies don't faze her at all.
What it feels like to grow from a family-size business to dozens of employees.
How she went from making her bracelets in her parents' house to the CEO of a multi-million dollar business

<p class="p1">Adriana Carrig founded the original word bracelet– Little Words Project. What started in her parents basement has now grown to 40 employees, 7 locations, and huge brand collaborations with companies like Nike, Barbie, WNBA, Dunkin Donuts. Just like so many great companies, Adriana's was started from pain– she was bullied as a young person and wanted to inject the world with some more kindness. Although the company has grown and changed, that mission of kindness has sustained throughout. Despite doubters, Adriana hasn't changed her core perspective in the last decade of building her company. By staying true to her brand's values and taking bold, strategic risks, she's been able to serve the original customers who keep the brand growing year-after-year. She shares</p> <ul class="ul1"> <li class="li3">Why the key to taking on any tough project is to "just start beading"</li> <li class="li3">When she knew she really had something special (post sorority).</li> <li class="li3">How facing cruelty + bullying throughout her life inspired to build a brand of kindness.</li> <li class="li3">Why she breaks the stereotype that women are risk averse.</li> <li class="li3">How her brand continues to grow on the strength of the foundational original customer.</li> <li class="li3">Why copycat companies don't faze her at all.</li> <li class="li4">What it feels like to grow from a family-size business to dozens of employees.</li> <li class="li3">How she went from making her bracelets in her parents' house to the CEO of a multi-million dollar business</li> </ul>

Behind every headline is a person + a deeper story. Question Everything with journalist Danielle Robay cuts through social media buzz to uncover the voices, ideas, and cultural moments that shape how we see the world. Each week, she asks bold questions that challenge assumptions and reveal the nuance behind the narratives, inviting you to look closer at the world, and at yourself. Because there's always more to the story.
——
Danielle is also the creator of the bestselling QUESTION EVERYTHING card game series, which has sparked connection and conversation in thousands of living rooms around the world. She's also the co-executive producer (alongside Reese Witherspoon) and host of Bookmarked by Reese's Book Club. With her signature curiosity—dubbed "The Queen of Questions"—and a background in political science, Danielle brings both heart and rigor to every conversation. A Gloria Steinem Fellow and mentee of Larry King, she's carried forward a legacy of curiosity and connection, interviewing icons from Taylor Swift to Malala Yousafzai in more than 8,000 hours of elevated conversation.

QUESTION EVERYTHING

Spreading Kindness One Bracelet at a Time: with Little Words Project Founder Adriana Carrig

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e6f3aa50-8117-43b1-9d17-b38a014beb95/transcript

Advertisement