What separates a good brand from a timeless one? In this episode, Coach’s longtime CEO Lew Frankfort joins Danielle to share the lifetime of lessons he documents in his new memoir Bagman. Lew breaks down why an outsider’s perspective can be an advantage, how “magic and logic” shaped Coach, and what scaling a $6 million leather goods company into a $5 billion global lifestyle brand really took: personally and professionally. In this episode, Lew shares:
Follow Lew on Instagram @LewFrankfort
Book recommendation: Stranger in a Strange Land by Robert A. Heinlein
Check out Lew’s book Bagman

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