Danielle sits down with the powerhouse women behind 21 Seeds Tequila—Kat Hantas, Sarika Singh, and Nicole Emanuel—to reveal how they built a $160+ million brand from their kitchen. This is also happens to be Danielle's FAVORITE (infused) tequila! 
The journey from infusing tequila at home to becoming the No. 1 flavored tequila in the U.S.
Why traditional tequila marketing missed the mark for women—and how they flipped the script
The moment they knew 21 Seeds was bigger than just a fun side hustle
Behind-the-scenes of their first disastrous production run and how they turned failure into momentum
How they caught the attention of Oprah, and the entire spirits industry.
What it was like to have celebrities like Jessica Alba and Katie Couric organically fall in love with their brand
How being outsiders in the spirits industry gave them an advantage over legacy brands
The strategy that helped them land on the shelves of Whole Foods, Target, Trader Joe's, and major liquor stores nationwide
The lessons they learned from selling their brand to Diageo, the parent company of Casamigos and Don Julio
Why moms make the best entrepreneurs and how motherhood prepared them for building a business
The future of 21 Seeds and their advice for aspiring entrepreneurs who want to break into competitive industries

If you love entrepreneurship, tequila, brand-building, and female founders shaking up male-populated spaces, this episode is a must-listen. Find out how these women called the shots—and changed the industry.

Grab your limited edition Shot Callers card game here.

Follow 21SEEDS here

Danielle sits down with the powerhouse women behind 21 Seeds Tequila—Kat Hantas, Sarika Singh, and Nicole Emanuel—to reveal how they built a $160+ million brand from their kitchen. This is also happens to be Danielle's FAVORITE (infused) tequila! <ul class="ul1"> <li class="li2">The journey from infusing tequila at home to becoming the No. 1 flavored tequila in the U.S.</li> <li class="li2">Why traditional tequila marketing missed the mark for women—and how they flipped the script</li> <li class="li2">The moment they knew 21 Seeds was bigger than just a fun side hustle</li> <li class="li2">Behind-the-scenes of their first disastrous production run and how they turned failure into momentum</li> <li class="li2">How they caught the attention of Oprah, and the entire spirits industry.</li> <li class="li2">What it was like to have celebrities like Jessica Alba and Katie Couric organically fall in love with their brand</li> <li class="li2">How being outsiders in the spirits industry gave them an advantage over legacy brands</li> <li class="li2">The strategy that helped them land on the shelves of Whole Foods, Target, Trader Joe's, and major liquor stores nationwide</li> <li class="li2">The lessons they learned from selling their brand to Diageo, the parent company of Casamigos and Don Julio</li> <li class="li2">Why moms make the best entrepreneurs and how motherhood prepared them for building a business</li> <li class="li1">The future of 21 Seeds and their advice for aspiring entrepreneurs who want to break into competitive industries</li> </ul> If you love entrepreneurship, tequila, brand-building, and female founders shaking up male-populated spaces, this episode is a must-listen. Find out how these women called the shots—and changed the industry. Grab your limited edition Shot Callers card game <a href="https://www.21seeds.com/">here</a>. Follow 21SEEDS <a href="https://www.instagram.com/21seeds/">here</a>

Behind every headline is a person + a deeper story. Question Everything with journalist Danielle Robay cuts through social media buzz to uncover the voices, ideas, and cultural moments that shape how we see the world. Each week, she asks bold questions that challenge assumptions and reveal the nuance behind the narratives, inviting you to look closer at the world, and at yourself. Because there's always more to the story.
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Danielle is also the creator of the bestselling QUESTION EVERYTHING card game series, which has sparked connection and conversation in thousands of living rooms around the world. She's also the co-executive producer (alongside Reese Witherspoon) and host of Bookmarked by Reese's Book Club. With her signature curiosity—dubbed "The Queen of Questions"—and a background in political science, Danielle brings both heart and rigor to every conversation. A Gloria Steinem Fellow and mentee of Larry King, she's carried forward a legacy of curiosity and connection, interviewing icons from Taylor Swift to Malala Yousafzai in more than 8,000 hours of elevated conversation.

QUESTION EVERYTHING

How 21Seeds Became the It-Girl Tequila—And Changed An Entire Industry: The 21Seeds Story (Kat Hantas + Sarika Singh)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8c033104-46f6-4427-b029-b38a013740b5/transcript

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