✨ What does it take to build a national brand from the ground up—while staying true to your identity?

In this episode of Que Pasa Boston, host Gabriela Salas sits down with powerhouse entrepreneur Alexa Centeno, the founder and CEO of Vella Haus, a home staging brand that has rapidly expanded into a national franchise.

From opening her first location to scaling across states, Alexa opens up about:

🛠️ How she launched Vella Haus with limited resources

🚀 What she learned as a woman founder in a competitive industry

💡 Her blueprint for growth, brand identity, and community connection

👑 Why representation matters in the Real Estate space

💬 How her story is reshaping the conversation around women leadership in business

Whether you're an aspiring entrepreneur, a professional, or just love stories of resilience and vision — this episode is for you.

📍 Aired on Rumba 97.7 & JAM'N 94.5

📲 Listen anytime on the iHeartRadio App, Spotify, Apple Podcasts, or YouTube

✨ What does it take to build a national brand from the ground up&mdash;while staying true to your identity?
In this episode of Que Pasa Boston, host Gabriela Salas sits down with powerhouse entrepreneur Alexa Centeno, the founder and CEO of Vella Haus, a home staging brand that has rapidly expanded into a national franchise.
From opening her first location to scaling across states, Alexa opens up about:
🛠️ How she launched Vella Haus with limited resources
🚀 What she learned as a woman founder in a competitive industry
💡 Her blueprint for growth, brand identity, and community connection
👑 Why representation matters in the Real Estate space
💬 How her story is reshaping the conversation around women leadership in business
Whether you're an aspiring entrepreneur, a professional, or just love stories of resilience and vision &mdash; this episode is for you.
📍 Aired on Rumba 97.7 &amp; JAM'N 94.5
📲 Listen anytime on the iHeartRadio App, Spotify, Apple Podcasts, or YouTube

QUE PASA BOSTON
Your Direct Connection to Boston's Vibrant Latino Community
Executive Producer and Host Gabriela Salas
THE PREMIER MULTICULTURAL PLATFORM IN NEW ENGLAND
Experience the power of Boston's most influential bilingual podcast and radio show, endorsed by Governor Maura Healey, Mayor Michelle Wu, David “Big Papi” Ortiz and trusted by our dedicated iHeart listeners. Airing Sundays at 6 AM on Rumba 97.7 and 6:30AM on JAMN 94.5 with podcast availability for extended digital reach.
HOSTED BY A GLOBAL LEADER
Gabriela Salas brings 30+ years of expertise in developing markets for Fortune 500 companies. As a respected community leader and entrepreneur, she has established herself as a trusted voice in multicultural strategies and business development. Her profound connections with A-list celebrities and innovators ensure high-caliber conversations and valuable insights.

QUE PASA BOSTON Your Direct Connection to Boston's Vibrant Latino Community Executive Producer and Host Gabriela Salas THE PREMIER MULTICULTURAL PLATFORM IN NEW ENGLAND Experience the power of Boston's most influential bilingual podcast and radio show, endorsed by Governor Maura Healey, Mayor Michelle Wu, David &ldquo;Big Papi&rdquo; Ortiz and trusted by our dedicated iHeart listeners. Airing Sundays at 6 AM on Rumba 97.7 and 6:30AM on JAMN 94.5 with podcast availability for extended digital reach. HOSTED BY A GLOBAL LEADER Gabriela Salas brings 30+ years of expertise in developing markets for Fortune 500 companies. As a respected community leader and entrepreneur, she has established herself as a trusted voice in multicultural strategies and business development. Her profound connections with A-list celebrities and innovators ensure high-caliber conversations and valuable insights.

QUE PASA BOSTONYour Direct Connection to Boston's Vibrant Latino Community*Hosted by Gabriela Salas, Vice President of iHeartMedia Sales*THE PREMIER MULTICULTURAL PLATFORM IN NEW ENGLANDExperience the power of Boston's most influential bilingual...

¿Que Pasa Boston?

QUE PASA BOSTON
Your Direct Connection to Boston's Vibrant Latino Community
*Hosted by Gabriela Salas, Vice President of iHeartMedia Sales*
THE PREMIER MULTICULTURAL PLATFORM IN NEW ENGLAND
Experience the power of Boston's most influential bilingual podcast and radio show, endorsed by Governor Maura Healey, Mayor Michelle Wu, David “Big Papi” Ortiz and trusted by our dedicated iHeart listeners. Airing Sundays at 6 AM on Rumba 97.7 and 6:30AM on JAMN 94.5 with podcast availability for extended digital reach.
HOSTED BY A GLOBAL LEADER
Gabriela Salas brings 30+ years of expertise in developing markets for Fortune 500 companies. As a respected community leader and entrepreneur, she has established herself as a trusted voice in multicultural strategies and business development. Her profound connections with A-list celebrities and innovators ensure high-caliber conversations and valuable insights.

QUE PASA BOSTON Your Direct Connection to Boston's Vibrant Latino Community *Hosted by Gabriela Salas, Vice President of iHeartMedia Sales* THE PREMIER MULTICULTURAL PLATFORM IN NEW ENGLAND Experience the power of Boston's most influential bilingual podcast and radio show, endorsed by Governor Maura Healey, Mayor Michelle Wu, David “Big Papi” Ortiz and trusted by our dedicated iHeart listeners. Airing Sundays at 6 AM on Rumba 97.7 and 6:30AM on JAMN 94.5 with podcast availability for extended digital reach. HOSTED BY A GLOBAL LEADER Gabriela Salas brings 30+ years of expertise in developing markets for Fortune 500 companies. As a respected community leader and entrepreneur, she has established herself as a trusted voice in multicultural strategies and business development. Her profound connections with A-list celebrities and innovators ensure high-caliber conversations and valuable insights.

Alexa Centeno turned a dream into a national franchise. In this episode of Que Pasa Boston, she shares how she built Vella Haus, the challenges she faced as a Latina entrepreneur, and what it takes to scale with purpose.

From Local Dream to National Franchise: The Rise of Vella Haus

https://api.omny.fm/orgs/98a2599f-cd9b-4f2a-9be4-b22c00e585f2/clips/ad926f8f-840b-497c-a365-b3eb0109b227/transcript