Guest: AgrigateOne  head of Product, Martin Calitz

2021, only 5% of the global fruit and vegetable trade was made digitally, a very low percentage when compared to other sectors. Food and agriculture still have the lowest penetration of digitization relative to all other sectors of the world economy. That is precisely what the AgrigateOne digital platform, a startup registered in the United Kingdom by entrepreneurs with roots and training in the production of fruits and vegetables, is looking to change. Nearly 80% of its staff come from farming families or farming environments.