If you’ve ever looked directly at a motorcyclist while driving – yet completely failed to see them – you’re not alone. The phenomenon is so common, riders refer to it as a “smidsy” (or, “sorry mate, I didn’t see you”.)

Professor Kristen Pammer and Dr Angus McKerral discuss the cognitive demands of driving; explaining how inattentional blindness can render a motorcyclist invisible and exploring the promises and pitfalls of self-driving cars.