Government and advocacy groups want us all to make healthier and safer choices. Yet, changing undesirable behaviour is notoriously challenging. Why then are fear appeal ads – when done well – such an effective means to jump-start us into action? This episode looks at the ways the Victorian TAC — Transport Accident Commission — leverage fear appeal ads to reduce our road death tolls.

Hosted by journalist Lynne Malcolm for the Melbourne School of Psychological Sciences. Featuring Associate Professor Cassie Hayward and TAC's Head of Road Safety Sam (Samatha) Cockfield. Our production team is: Carly Godden (producer), Amy Bugeja and Mairead Murray (assistant producers), Arch Cuthburtson (sound engineer) and Chris Falk (music).

Government and advocacy groups want us all to make healthier and safer choices. Yet, changing undesirable behaviour is notoriously challenging. Why then are fear appeal ads – when done well – such an effective means to jump-start us into action? This episode looks at the ways the Victorian TAC — Transport Accident Commission — leverage fear appeal ads to reduce our road death tolls.
Hosted by journalist Lynne Malcolm for the Melbourne School of Psychological Sciences. Featuring Associate Professor Cassie Hayward and TAC's Head of Road Safety Sam (Samatha) Cockfield. Our production team is: Carly Godden (producer), Amy Bugeja and Mairead Murray (assistant producers), Arch Cuthburtson (sound engineer) and Chris Falk (music).

SEASON TWO IS HERE!

This is PsychTalks: a podcast that deep dives into groundbreaking research in psychology. Hear psychology and neuroscience experts unpack how our minds work – and discover how these insights can enrich your own life and help others. Made by the University of Melbourne’s School of Psychological Sciences.

SEASON TWO IS HERE!
This is PsychTalks: a podcast that deep dives into groundbreaking research in psychology. Hear psychology and neuroscience experts unpack how our minds work – and discover how these insights can enrich your own life and help others. Made by the University of Melbourne’s School of Psychological Sciences.

Modern life explored by psychology experts

PsychTalks

How scary ads can change our behaviour

https://api.omny.fm/orgs/8450f03c-225d-47a0-ac01-ae84000e0c16/clips/32246a29-0ddc-4c13-9aa0-ae89002509d8/transcript

Advertisement