We've discovered what makes a good fear appeal ad, but what about the ones that miss the mark? Hear our expert Associate Professor Cassie Hayward's take on the Australian Government's Covid-19 vaccination campaign.  

We've discovered what makes a good fear appeal ad, but what about the ones that miss the mark? Hear our expert Associate Professor Cassie Hayward's take on the Australian Government's Covid-19 vaccination campaign.&nbsp;&nbsp;

SEASON TWO IS HERE!

This is PsychTalks: a podcast that deep dives into groundbreaking research in psychology. Hear psychology and neuroscience experts unpack how our minds work – and discover how these insights can enrich your own life and help others. Made by the University of Melbourne’s School of Psychological Sciences.

SEASON TWO IS HERE!
This is PsychTalks: a podcast that deep dives into groundbreaking research in psychology. Hear psychology and neuroscience experts unpack how our minds work – and discover how these insights can enrich your own life and help others. Made by the University of Melbourne’s School of Psychological Sciences.

Modern life explored by psychology experts

PsychTalks

Bonus episode: scary ads

https://api.omny.fm/orgs/8450f03c-225d-47a0-ac01-ae84000e0c16/clips/42dcf0ee-877f-450b-94b9-ae89002262f4/transcript

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