The average cost of having a baby in the United States is $11,000 for people on private health insurance. But the price tag can vary by tens of thousands of dollars, depending on what hospital you go to and what doctor you see. And high-price medical care isn’t necessarily better: In the U.S., regardless of how much they or their insurance company pays, women experience unexpected problems related to pregnancy and childbirth at alarming rates.

The problem, of course, isn’t limited to maternity costs. Across the health-care system, wide differences in price and quality for the same procedures have led many economists and policymakers to conclude that the marketplace for medical care is broken. This week on Prognosis, we look at one health plan’s attempt to make it work better. It’s pushing hospitals to improve maternity care while keeping costs in check. These efforts bring to light a lot about what’s wrong with American health care, and one ambitious attempt to fix it.

The average cost of having a baby in the United States is $11,000 for people on private health insurance. But the price tag can vary by tens of thousands of dollars, depending on what hospital you go to and what doctor you see. And high-price medical care isn’t necessarily better: In the U.S., regardless of how much they or their insurance company pays, women experience unexpected problems related to pregnancy and childbirth at alarming rates.The problem, of course, isn’t limited to maternity costs. Across the health-care system, wide differences in price and quality for the same procedures have led many economists and policymakers to conclude that the marketplace for medical care is broken. This week on Prognosis, we look at one health plan’s attempt to make it work better. It’s pushing hospitals to improve maternity care while keeping costs in check. These efforts bring to light a lot about what’s wrong with American health care, and one ambitious attempt to fix it.

Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.

Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.

Prognosis: Misconception

For much of human history, we’ve turned to diets to lose weight and improve our health. But it’s mostly been in vain. No matter how much the number on the scale drops begins to go down, chances are that the weight will come back. That’s just what the science says. But when it comes to weight, the facts just don’t seem to matter. Losing It, a new series from Bloomberg’s Prognosis, looks at how we got weight loss so wrong — and whether there’s a better way forward.

For much of human history, we’ve turned to diets to lose weight and improve our health. But it’s mostly been in vain. No matter how much the number on the scale drops begins to go down, chances are that the weight will come back. That’s just what the science says. But when it comes to weight, the facts just don’t seem to matter. Losing It, a new series from Bloomberg’s Prognosis, looks at how we got weight loss so wrong — and whether there’s a better way forward.

How to Buy a Better Birth

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