Unsure how to optimise your website? Or simply looking for some expert insights on the ins-and-outs of marketing your clinic online? This episode with Michael Colman has everything you need. Michael is the Founding Director of Local Health Marketing, which specialises in growing Allied Health practices using proven digital marketing strategies.

You’ll hear Michael chat about what it’s like for Allied Health business owners to work with Local Health Marketing, including the starting point and the overall process that they can expect. Michael also shares his thoughts on what works and what doesn’t for Allied Health websites, including the importance of ease-of-use and how to build trust and credibility in just 30 seconds.

Topics covered on attracting your target audience, consistency, and SEO:
Being clear on your homepage, understanding your target audience and who they are, and putting yourself in their shoes.
Hammering home your unique value proposition, considering how you want your business to represent you, and Michael’s tips on the best ways to approach blogs on your website.
Michael demystifies SEO and boils it down to simple terms, understand the importance of conversion, and hear Michael’s top conversion tips.

Resources Mentioned 
Website Checklist – An SEO checklist to see if you have the fundamentals for your website.

Connect with Michael Colman
Visit Michael’s Website
Follow Michael on Instagram (@localhealthmktg) 
Connect with Michael on Facebook
Connect with Michael on LinkedIn (Michael’s Personal & Local Health Marketing)
Follow Michael on Twitter (@LocalHealthMktg)

Connect with Nacre Consulting: 
Join the Accelerator Mastermind
Complete the Allied Health Biz Quiz
Let’s connect on Instagram
Follow us on Facebook
Let’s connect on LinkedIn
Join our Facebook Group online community

More about The Private Practice Made Perfect Show:

The Private Practice Made Perfect podcast is a much loved conversation for those wanting to hear real life Australian Allied Health business stories, adventures and the occasional confession. 

The outstanding guest list includes business owners and wonderful small business supporters such as accountants, marketers, bookkeepers, IT wizards, virtual assistants, lawyers and more. 

As you know, it takes a village to run a business. Cathy gathers the tribe, captures the collective wisdom and conveniently delivers it to your earbuds. 

All episodes are chatty, honest and practical… warning… we often stray from the topic, talk of wine and laugh loudly. 

Unsure how to optimise your website? Or simply looking for some expert insights on the ins-and-outs of marketing your clinic online? This episode with Michael Colman has everything you need. Michael is the Founding Director of Local Health Marketing, which specialises in growing Allied Health practices using proven digital marketing strategies.
You’ll hear Michael chat about what it’s like for Allied Health business owners to work with Local Health Marketing, including the starting point and the overall process that they can expect. Michael also shares his thoughts on what works and what doesn’t for Allied Health websites, including the importance of ease-of-use and how to build trust and credibility in just 30 seconds.
Topics covered on attracting your target audience, consistency, and SEO:
<ul>
<li aria-level="1">Being clear on your homepage, understanding your target audience and who they are, and putting yourself in their shoes.</li>
<li aria-level="1">Hammering home your unique value proposition, considering how you want your business to represent you, and Michael’s tips on the best ways to approach blogs on your website.</li>
<li aria-level="1">Michael demystifies SEO and boils it down to simple terms, understand the importance of conversion, and hear Michael’s top conversion tips.</li>
</ul>
Resources Mentioned 
<ul>
<li aria-level="1"><a href="https://localhealthmarketing.com.au/podcast-website-checklist">Website Checklist </a>– An SEO checklist to see if you have the fundamentals for your website.</li>
</ul>
Connect with Michael Colman
<ul>
<li aria-level="1">Visit Michael’s <a href="https://localhealthmarketing.com.au/">Website</a> </li>
<li aria-level="1">Follow Michael on Instagram (<a href="https://www.instagram.com/localhealthmktg/">@localhealthmktg</a>) </li>
<li aria-level="1">Connect with Michael on <a href="https://www.facebook.com/LocalHealthMarketing/">Facebook</a> </li>
<li aria-level="1">Connect with Michael on LinkedIn (<a href="https://www.linkedin.com/in/tomichaelcolman/?originalSubdomain=au">Michael’s Personal</a> &amp; <a href="https://www.linkedin.com/company/localhealthmarketing/">Local Health Marketing</a>)</li>
<li aria-level="1">Follow Michael on Twitter (<a href="https://twitter.com/LocalHealthMktg">@LocalHealthMktg</a>)</li>
</ul>
Connect with Nacre Consulting: 
<ul>
<li aria-level="1"><a href="https://www.nacre.com.au/accelerator-mastermind/">Join the Accelerator Mastermind</a> </li>
<li aria-level="1"><a href="https://cathy-gjyivqgy.scoreapp.com/">Complete the Allied Health Biz Quiz</a> </li>
<li aria-level="1"><a href="https://www.instagram.com/nacre_consulting/">Let’s connect on Instagram</a> </li>
<li aria-level="1"><a href="https://www.facebook.com/nacreconsulting">Follow us on Facebook</a> </li>
<li aria-level="1"><a href="https://www.linkedin.com/in/cathylove?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAPg5_YBnDgeDdBOom24XghQcJh6PEkNXkA&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3B4cunirUeTpuFSGTIHfY%2FMw%3D%3D">Let’s connect on LinkedIn</a> </li>
<li aria-level="1"><a href="https://www.facebook.com/groups/PrivatePracticeMadePerfect">Join our Facebook Group online community</a> </li>
</ul>
More about The Private Practice Made Perfect Show: 
The Private Practice Made Perfect podcast is a much loved conversation for those wanting to hear real life Australian Allied Health business stories, adventures and the occasional confession. 
The outstanding guest list includes business owners and wonderful small business supporters such as accountants, marketers, bookkeepers, IT wizards, virtual assistants, lawyers and more. 
As you know, it takes a village to run a business. Cathy gathers the tribe, captures the collective wisdom and conveniently delivers it to your earbuds. 
All episodes are chatty, honest and practical… warning… we often stray from the topic, talk of wine and laugh loudly.

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for paediatric allied health professionals, it’s going to be fun. She likes a chat.

Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet.

It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic.

…But we wish for even more.

Private Practice Made Perfect

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it’s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic. …But we wish for even more.

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it&rsquo;s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru&rsquo;s, possibly family and other generous folk she hasn&rsquo;t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it&rsquo;s highly likely that there will be humour and deviation from the topic. &hellip;But we wish for even more.

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