Whether you’re a solo practitioner, have a small team, or are a large practice, it’s important to spend time and money on your brand. For many, it seems like a waste, but that could not be further from the truth. It could help you significantly grow your new client list.

I spoke to Tristan Gray, co-founder of digital marketing agency Studio 56, who shared his knowledge of successfully building a brand and online presence.

The Geelong-based company works with healthcare practices throughout Australia on marketing and business development, predominantly digital marketing: SEO, Google Ads (AdWords) and websites.

After starting the business just four years ago, Tristan now has a strategy he says works for the allied health industry, particularly for helping businesses shift away from depending on referrals for new clients. As a result, Studio 56 now focuses solely on allied health clients.

He spills some of his secrets for success for the trickier, technical stuff like SEO, website content and the importance of good imagery on your website.

Subscribe here: Apple Podcast, Stitcher, Subscribe on Android, Player.fm, RSS

Episode highlights:
About Studio 56 and what it offers - marketing and business development
The difficulty of relying on referral networks for new clients
Showing up on Google - working on your online brand and presence
The importance of SEO
Common issues - allied health business owners don’t see the benefits of a website
Hitting the sweet spot with your content - helpful but not selling something
Refreshing content - continually add new content to your website
Google Ads (AdWords) explained - be targeted so you don’t spend money on the wrong words
How Studio 56 builds and manages allied health websites
Homepage - 3 seconds to...
How important is imagery? It needs to be real and authentic
What Tristan thinks websites will look like in a year or two - the introduction of video
A little about Studio 56 - based in Geelong, VIC, team all over Australia

Useful Links: 

info@nacre.com.au 
Cathy Love LinkedIn
Nacre Website
Private Practice Made Perfect
Podcast

Links: 

Studio 56 Website

Tristan Gray LinkedIn

Whether you&rsquo;re a solo practitioner, have a small team, or are a large practice, it&rsquo;s important to spend time and money on your brand. For many, it seems like a waste, but that could not be further from the truth. It could help you significantly grow your new client list.
I spoke to Tristan Gray, co-founder of digital marketing agency Studio 56, who shared his knowledge of successfully building a brand and online presence.
The Geelong-based company works with healthcare practices throughout Australia on marketing and business development, predominantly digital marketing: SEO, Google Ads (AdWords) and websites.
After starting the business just four years ago, Tristan now has a strategy he says works for the allied health industry, particularly for helping businesses shift away from depending on referrals for new clients. As a result, Studio 56 now focuses solely on allied health clients.
He spills some of his secrets for success for the trickier, technical stuff like SEO, website content and the importance of good imagery on your website.
Subscribe here:&nbsp;<a href="https://itunes.apple.com/us/podcast/private-practice-secrets/id1232035434?mt=2" rel="noopener">Apple Podcast</a>,&nbsp;<a href="https://www.stitcher.com/podcast/cathy-love/nacre-consulting" rel="noopener">Stitcher,</a>&nbsp;<a href="http://www.subscribeonandroid.com/www.omnycontent.com/d/playlist/3653595a-ce4f-4468-b689-a6a90017447c/7fd84a1d-b90e-4131-a954-a9700038c702/079b4e7f-32b8-4bcd-9a19-a9700038c70b/podcast.rss" rel="noopener">Subscribe on Android</a>,&nbsp;<a href="https://player.fm/series/private-practice-made-perfect" rel="noopener">Player.fm</a>,&nbsp;<a href="https://www.omnycontent.com/d/playlist/3653595a-ce4f-4468-b689-a6a90017447c/7fd84a1d-b90e-4131-a954-a9700038c702/079b4e7f-32b8-4bcd-9a19-a9700038c70b/podcast.rss" rel="noopener">RSS</a>
Episode highlights:
<ul>
<li style="font-weight: 400;">About Studio 56 and what it offers - marketing and business development</li>
<li style="font-weight: 400;">The difficulty of relying on referral networks for new clients</li>
<li style="font-weight: 400;">Showing up on Google - working on your online brand and presence</li>
<li style="font-weight: 400;">The importance of SEO</li>
<li style="font-weight: 400;">Common issues - allied health business owners don&rsquo;t see the benefits of a website</li>
<li style="font-weight: 400;">Hitting the sweet spot with your content - helpful but not selling something</li>
<li style="font-weight: 400;">Refreshing content - continually add new content to your website</li>
<li style="font-weight: 400;">Google Ads (AdWords) explained - be targeted so you don&rsquo;t spend money on the wrong words</li>
<li style="font-weight: 400;">How Studio 56 builds and manages allied health websites</li>
<li style="font-weight: 400;">Homepage - 3 seconds to...</li>
<li style="font-weight: 400;">How important is imagery? It needs to be real and authentic</li>
<li style="font-weight: 400;">What Tristan thinks websites will look like in a year or two - the introduction of video</li>
<li style="font-weight: 400;">A little about Studio 56 - based in Geelong, VIC, team all over Australia</li>
</ul>
Useful Links:&nbsp;
<a href="mailto:info@nacre.com.au">info@nacre.com.au&nbsp;</a> <a href="https://www.linkedin.com/in/cathylove/">Cathy Love LinkedIn</a> <a href="https://www.nacre.com.au/">Nacre Website</a> <a href="http://privatepracticemadeperfect.com.au/">Private Practice Made Perfect</a> <a href="https://www.nacre.com.au/podcast">Podcast</a>
Links:&nbsp;
<a href="https://s56.io">Studio 56 Website</a>
<a href="https://www.linkedin.com/in/studio56/?originalSubdomain=au">Tristan Gray LinkedIn</a>

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for paediatric allied health professionals, it’s going to be fun. She likes a chat.

Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet.

It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic.

…But we wish for even more.

Private Practice Made Perfect

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it’s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic. …But we wish for even more.

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it&rsquo;s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru&rsquo;s, possibly family and other generous folk she hasn&rsquo;t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it&rsquo;s highly likely that there will be humour and deviation from the topic. &hellip;But we wish for even more.

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