Forming a relationship with your clients is crucial to allied health business success. It’s not easy, but investing a little time and money into your marketing strategies will always pay off so I’m sharing my favourite marketing tips to help boost your allied health business.

Topics covered in this episode:
My marketing strategy when I had my private practice - everything you say and do
Pitch yourself - the importance of being able to properly introduce yourself at any networking opportunity
Encourage your team to practise pitching themselves because they also represent your business and services
Build memories with clear, consistent voicemails across the board
Take a look at your email signatures - are they on-brand? Are they visual and interactive?
Making the most of your website - it should be amazing and a big priority
Use videos to make it personable and more inviting
Only use professional photography throughout, including for your headshots
Ensure your website is optimised for smartphones and iPads etc.
Don’t be shy to shout about who you are and what you stand for - explain your motives and vision to your current and future clients
Do your homework so you know what search terms people are using when Googling business and services like yours
Invest in your referrals - manage your partnerships with a regular phone call, email or visit
Be present on social media, especially Facebook - post at least once a day
Survey your customers to understand their needs and wants - they are an untapped resource

Useful Links

Website

LinkedIn

Twitter

Facebook

Instagram

Pinterest

Forming a relationship with your clients is crucial to allied health business success. It&rsquo;s not easy, but investing a little time and money into your marketing strategies will always pay off so I&rsquo;m sharing my favourite marketing tips to help boost your allied health business.
Topics covered in this episode:
<ul>
<li>My marketing strategy when I had my private practice - everything you say and do</li>
<li>Pitch yourself - the importance of being able to properly introduce yourself at any networking opportunity</li>
<li>Encourage your team to practise pitching themselves because they also represent your business and services</li>
<li>Build memories with clear, consistent voicemails across the board</li>
<li>Take a look at your email signatures - are they on-brand? Are they visual and interactive?</li>
<li>Making the most of your website - it should be amazing and a big priority</li>
<li>Use videos to make it personable and more inviting</li>
<li>Only use professional photography throughout, including for your headshots</li>
<li>Ensure your website is optimised for smartphones and iPads etc.</li>
<li>Don&rsquo;t be shy to shout about who you are and what you stand for - explain your motives and vision to your current and future clients</li>
<li>Do your homework so you know what search terms people are using when Googling business and services like yours</li>
<li>Invest in your referrals - manage your partnerships with a regular phone call, email or visit</li>
<li>Be present on social media, especially Facebook - post at least once a day</li>
<li>Survey your customers to understand their needs and wants - they are an untapped resource</li>
</ul>
Useful Links
<a href="https://www.nacre.com.au/">Website</a>
<a href="https://www.linkedin.com/in/cathylove/">LinkedIn</a>
<a href="https://twitter.com/NacreConsulting">Twitter</a>
<a href="https://www.facebook.com/nacreconsulting">Facebook</a>
<a href="https://www.instagram.com/nacre_consulting/">Instagram</a>
<a href="https://www.pinterest.com.au/cathyl3235/">Pinterest </a>

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for paediatric allied health professionals, it’s going to be fun. She likes a chat.

Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet.

It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic.

…But we wish for even more.

Private Practice Made Perfect

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it’s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic. …But we wish for even more.

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it&rsquo;s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru&rsquo;s, possibly family and other generous folk she hasn&rsquo;t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it&rsquo;s highly likely that there will be humour and deviation from the topic. &hellip;But we wish for even more.

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