There’s a lot to know about the marketing world, but if you’re a business owner, no matter what your industry, it’s important to understand the basics.

I’ve noticed that a lot of allied health business owners tend to be cautious of marketing, maybe even fearful. And it’s understandable. But if you get your head around the jargon and learn the basic concepts and language associated with marketing, you can do wonderful things for your business.

Episode highlights:
Why allied health business owners tend to ignore marketing strategies
The Australian Prudential Regulation Authority (APRA) and its restrictions
Adwords - creating industry-specific adverts
How you can use Google Analytics to understand your website traffic
Analytics for other social media platforms
What is a blog and what’s the purpose of one?
Why it’s important to know what a bounce rate is and how to lower it
The different types of content you can create as an allied health business owner
Engagement Rate - knowing how long your website visitors are engaging for and what is making them engage with your business
Inbound Marketing - how to bring people to your website
Painting a picture that can tell a thousands words with infographics
The importance of knowing the keywords for your business and industry
Why you need to pay attention to how your website looks on a mobile phone
Net Promoter Score - what it is, why it’s important and how to find it
What do you offer potential customers? Why having an ‘offer’ on your website is important
What’s your ROI and how can you improve it?
Sales Funnel - staged marketing campaigns to get people to trust you and ultimately buy from you
Social Media - the big players like Facebook, Twitter and Instagram and others
Understanding the importance of SEO
A free download from the Nacre Consulting website - A-Z of Marketing Terms

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There&rsquo;s a lot to know about the marketing world, but if you&rsquo;re a business owner, no matter what your industry, it&rsquo;s important to understand the basics.
I&rsquo;ve noticed that a lot of allied health business owners tend to be cautious of marketing, maybe even fearful. And it&rsquo;s understandable. But if you get your head around the jargon and learn the basic concepts and language associated with marketing, you can do wonderful things for your business.
Episode highlights:
<ul>
<li>Why allied health business owners tend to ignore marketing strategies</li>
<li>The Australian Prudential Regulation Authority (APRA) and its restrictions</li>
<li>Adwords - creating industry-specific adverts</li>
<li>How you can use Google Analytics to understand your website traffic</li>
<li>Analytics for other social media platforms</li>
<li>What is a blog and what&rsquo;s the purpose of one?</li>
<li>Why it&rsquo;s important to know what a bounce rate is and how to lower it</li>
<li>The different types of content you can create as an allied health business owner</li>
<li>Engagement Rate - knowing how long your website visitors are engaging for and what is making them engage with your business</li>
<li>Inbound Marketing - how to bring people to your website</li>
<li>Painting a picture that can tell a thousands words with infographics</li>
<li>The importance of knowing the keywords for your business and industry</li>
<li>Why you need to pay attention to how your website looks on a mobile phone</li>
<li>Net Promoter Score - what it is, why it&rsquo;s important and how to find it</li>
<li>What do you offer potential customers? Why having an &lsquo;offer&rsquo; on your website is important</li>
<li>What&rsquo;s your ROI and how can you improve it?</li>
<li>Sales Funnel - staged marketing campaigns to get people to trust you and ultimately buy from you</li>
<li>Social Media - the big players like Facebook, Twitter and Instagram and others</li>
<li>Understanding the importance of SEO</li>
<li>A free download from the Nacre Consulting website - <a href="https://www.nacre.com.au/product/a-z-glossary-of-marketing-terms/">A-Z of Marketing Terms</a></li>
</ul>
<a href="https://www.nacre.com.au/">Website</a>
<a href="https://www.linkedin.com/in/cathylove/">LinkedIn</a>
<a href="https://twitter.com/NacreConsulting">Twitter</a>
<a href="https://www.facebook.com/nacreconsulting">Facebook</a>
<a href="https://www.instagram.com/nacre_consulting/">Instagram</a>
<a href="https://www.pinterest.com.au/cathyl3235/">Pinterest</a>

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for paediatric allied health professionals, it’s going to be fun. She likes a chat.

Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet.

It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic.

…But we wish for even more.

Private Practice Made Perfect

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it’s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic. …But we wish for even more.

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it&rsquo;s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru&rsquo;s, possibly family and other generous folk she hasn&rsquo;t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it&rsquo;s highly likely that there will be humour and deviation from the topic. &hellip;But we wish for even more.