Why is it that so many allied health business owners shy away from content marketing?

In this episode I chat with Brett Jarman, business and content strategist and CEO and founder of Help Me Leverage and Experts On Air, which produces this podcast.

He specialises in helping business owners build their reputation through content marketing, or ‘authority marketing’ as he likes to call it. He’s a firm believer that the more of a reputation you have, the easier business will be, and it doesn’t have to be difficult.

Brett is also the author of ‘Soul Operator - How to Be Your Own Boss and Build a Business With Purpose’.

In this episode, he shares his knowledge of the content marketing space and how it can benefit any business, especially those in the allied health sector.

Episode highlights:
What Brett does as CEO and founder of Help Me Leverage and Experts On Air
How Brett defines content marketing
What are forms of content marketing? Podcasts, interviews, blog posts, social media
Why a blog is a good place to start as a content marketer - you control the real estate
Speaking as a form of content marketing as an allied health business owner - a great way to communicate your expertise and get instant feedback
Brett’s suggestions for clinicians to start out blogging - choose a micro topic, write bullet points on your subject, and work through those
An exercise for coming up with micro topics to write or talk about
Is the podcast the new blog post?
Brett’s prediction for podcast growth in Australia
People underestimate the opportunities for growing themselves internationally
Brett’s creation of the Reputational Credit Score Tool - it will help people measure how effective they are in the marketplace
Imposter syndrome - ‘who am I to be doing this!?’ We put someone else on a pedestal but there’s room for everyone
The importance of consistency - people who succeed put out content every single week, don’t do it half-heartedly
Publish prolifically and promote persistently

Useufl Links: 

Website

LinkedIn

Twitter

Facebook

Instagram

Pinterest

Help Me Leverage Website

Experts On Air Website

Brett Jarman LinkedIn

Why is it that so many allied health business owners shy away from content marketing?
In this episode I chat with Brett Jarman, business and content strategist and CEO and founder of Help Me Leverage and Experts On Air, which produces this podcast.
He specialises in helping business owners build their reputation through content marketing, or &lsquo;authority marketing&rsquo; as he likes to call it. He&rsquo;s a firm believer that the more of a reputation you have, the easier business will be, and it doesn&rsquo;t have to be difficult.
Brett is also the author of <a href="https://www.amazon.com.au/Soul-Operator-Build-Business-Purpose-ebook/dp/B00FPXDHZ2">&lsquo;Soul Operator - How to Be Your Own Boss and Build a Business With Purpose&rsquo;</a>.
In this episode, he shares his knowledge of the content marketing space and how it can benefit any business, especially those in the allied health sector.
Episode highlights:
<ul>
<li>What Brett does as CEO and founder of Help Me Leverage and Experts On Air</li>
<li>How Brett defines content marketing</li>
<li>What are forms of content marketing? Podcasts, interviews, blog posts, social media</li>
<li>Why a blog is a good place to start as a content marketer - you control the real estate</li>
<li>Speaking as a form of content marketing as an allied health business owner - a great way to communicate your expertise and get instant feedback</li>
<li>Brett&rsquo;s suggestions for clinicians to start out blogging - choose a micro topic, write bullet points on your subject, and work through those</li>
<li>An exercise for coming up with micro topics to write or talk about</li>
<li>Is the podcast the new blog post?</li>
<li>Brett&rsquo;s prediction for podcast growth in Australia</li>
<li>People underestimate the opportunities for growing themselves internationally</li>
<li>Brett&rsquo;s creation of the Reputational Credit Score Tool - it will help people measure how effective they are in the marketplace</li>
<li>Imposter syndrome - &lsquo;who am I to be doing this!?&rsquo; We put someone else on a pedestal but there&rsquo;s room for everyone</li>
<li>The importance of consistency - people who succeed put out content every single week, don&rsquo;t do it half-heartedly</li>
<li>Publish prolifically and promote persistently</li>
</ul>
Useufl Links:&nbsp;
<a href="https://www.nacre.com.au/">Website</a>
<a href="https://www.linkedin.com/in/cathylove/">LinkedIn</a>
<a href="https://twitter.com/NacreConsulting">Twitter</a>
<a href="https://www.facebook.com/nacreconsulting">Facebook</a>
<a href="https://www.instagram.com/nacre_consulting/">Instagram</a>
<a href="https://www.pinterest.com.au/cathyl3235/">Pinterest</a>
<a href="https://helpmeleverage.com">Help Me Leverage Website</a>
<a href="http://expertsonair.fm">Experts On Air Website</a>
<a href="https://www.linkedin.com/in/brettjarman/">Brett Jarman LinkedIn</a>

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for paediatric allied health professionals, it’s going to be fun. She likes a chat.

Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet.

It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic.

…But we wish for even more.

Private Practice Made Perfect

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it’s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic. …But we wish for even more.

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it&rsquo;s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru&rsquo;s, possibly family and other generous folk she hasn&rsquo;t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it&rsquo;s highly likely that there will be humour and deviation from the topic. &hellip;But we wish for even more.

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