My guest this week is the super savvy founder of Allied Health Marketing, Chris McCarroll. Allied Health Marketing looks after allied health professionals in a marketing capacity. While Chris is the first to say that he is not a business coach but in fact a service that sits between the business and business coach developing marketing strategies and offering a range of solutions to grow the business.

Chris started out in fashion marketing at the tender age of 21 and straight out of uni. He then moved to not for profit marketing with Surf Lifesaving while working with freelance clients. After deciding that freelancing was where he wanted to be he was introduced to the allied health world by working the National Board of Exercise Physiologists and so, Allied Health Marketing was born. I am blown away by what I learnt in this conversation.

Get a notepad because we also get to talking about:
What he heard that Allied Health Professionals wanted from a marketer
His response to “I’m not comfortable marketing myself”
The best way to make connections with potential clients
Selling outcomes – why it is important
The changing landscape of marketing in allied health
Where allied health professionals are coming unstuck with marketing
Identifying your ideal customer and their need
How to put yourself above everyone else and sell your services
Who is in his office, what they do and how they do it
Why he’ll never be hands-off and why he loves being involved in the strategy
Why it’s important to take care of your team
The process of getting started with Allied Health Marketing – the customer experience
Websites – return on investment, are you getting yours?
Instagram – the fun, the distraction, the casualness…
Video marketing – why it’s important and why you should attend one of his incredible workshops (yes, please!)
His own experience with a video marketing workshop
The best way to start shooting your own social media videos
What you have in your household to be able to shoot 5 videos today
3 types of video content that could benefit your business
So many more tips for engaging content and video!

My guest this week is the super savvy founder of Allied Health Marketing, Chris McCarroll. Allied Health Marketing looks after allied health professionals in a marketing capacity. While Chris is the first to say that he is not a business coach but in fact a service that sits between the business and business coach developing marketing strategies and offering a range of solutions to grow the business.
Chris started out in fashion marketing at the tender age of 21 and straight out of uni. He then moved to not for profit marketing with Surf Lifesaving while working with freelance clients. After deciding that freelancing was where he wanted to be he was introduced to the allied health world by working the National Board of Exercise Physiologists and so, Allied Health Marketing was born. I am blown away by what I learnt in this conversation.
Get a notepad because we also get to talking about:
<ul>
<li>What he heard that Allied Health Professionals wanted from a marketer</li>
<li>His response to &ldquo;I&rsquo;m not comfortable marketing myself&rdquo;</li>
<li>The best way to make connections with potential clients</li>
<li>Selling outcomes &ndash; why it is important</li>
<li>The changing landscape of marketing in allied health</li>
<li>Where allied health professionals are coming unstuck with marketing</li>
<li>Identifying your ideal customer and their need</li>
<li>How to put yourself above everyone else and sell your services</li>
<li>Who is in his office, what they do and how they do it</li>
<li>Why he&rsquo;ll never be hands-off and why he loves being involved in the strategy</li>
<li>Why it&rsquo;s important to take care of your team</li>
<li>The process of getting started with Allied Health Marketing &ndash; the customer experience</li>
<li>Websites &ndash; return on investment, are you getting yours?</li>
<li>Instagram &ndash; the fun, the distraction, the casualness&hellip;</li>
<li>Video marketing &ndash; why it&rsquo;s important and why you should attend one of his incredible workshops (yes, please!)</li>
<li>His own experience with a video marketing workshop</li>
<li>The best way to start shooting your own social media videos</li>
<li>What you have in your household to be able to shoot 5 videos today</li>
<li>3 types of video content that could benefit your business</li>
<li>So many more tips for engaging content and video!</li>
</ul>

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for paediatric allied health professionals, it’s going to be fun. She likes a chat.

Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet.

It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic.

…But we wish for even more.

Private Practice Made Perfect

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it’s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic. …But we wish for even more.

Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for allied health professionals, it&rsquo;s going to be fun. She likes a chat. Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru&rsquo;s, possibly family and other generous folk she hasn&rsquo;t roped in yet. It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it&rsquo;s highly likely that there will be humour and deviation from the topic. &hellip;But we wish for even more.

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