Having noticed the Ironman Corporation is looking for a new CEO, I decided to record an episode sharing what I would do if I were tasked with the job.

This is of particular interest to me as I attended the 1989 Hawaii Ironman World Championships, which used to be held annually in Kailua-Kona, Hawaii. My time of 8:57 is still the USA record for the 24 and under age group, so I haven’t had to return (thank goodness!), but it’s great to see how triathlon has grown like crazy since my days on the pro circuit (’86-’94), not to mention endurance sports in general. However, some of this growth has come at a cost to health and well-being, and there have been many complaints about over-commercialization and the extreme costs of competing. As you’ll hear during this show, there are a few specific things that I would do to improve the Ironman experience and make it more accessible for a wider group of people. Yes, Ironman, like all corporations, has a right to make a profit, however what about students or people who cannot afford the expense of competitions like Ironman?

From aerobars to road cycling to drug tests, there are many improvements that could be made to this competition, so if you are an endurance athlete who wants to know what those potential improvements are, this is the episode for you.

TIMESTAMPS:

Much is changing in the world of triathlon. They are looking for a new CEO for the Ironman corporation. [00:24]

Brad shares his experience of putting on several events himself.  His take on the increases of entry fees seems fair. [05:18]

If Brad were the CEO of the Ironman corporation, he would make the distance shorter. [10:30]

The Ironman was started in 1978 by a bunch of drunken sailors coming up with random distances. Why is it held in such high esteem when it actually compromises the athlete’s health? [11:46]

People with tattoo of Ironman on their body should get paid as a sponsor. [17:25] 

AS CEO, Brad would ban Aero Bars for recreational athletes along with banning road cycling. [19:04]

Drug testing is controversial, especially for amateurs. [30:05]

LINKS:

• Primal Endurance Mastery course (FREE bag of Whey Protein Superfuel if you sign up for the full course, just email us!)
• Brad Kearns.com
• Brad’s Shopping page
• PrimalEndrance.fit
• B.rad Whey Protein Isolate Superfuel (Now Available in Cocoa Bean)

Join Brad for more fun on:

Instagram: @bradkearns1

Facebook: @bradkearnsjumphigh

Twitter: @bradleykearns

YouTube: @brad.kearns

TikTok: @bradkearns

We appreciate all feedback, and questions for Q&A shows, emailed to podcast@bradventures.com. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!

Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:

• Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function.
• Mito Red Light: Photobiomodulation light panels to enhance cellular energy production, improve recovery, and optimize circadian rhythm. Use code BRAD for 5% discount!
• GAINSWave: Enhance sexual function with high frequency shockwave therapy. Buy 6 and get one treatment free with code: BRAD
• Plunge: Sensational custom-designed home cold plunge with filtered, circulating water, custom temperature setting, and sleek design. Save $150 with code BRAD. Also enroll in my Cold Plunge online course!
• B.rad Whey + Creatine Superfuel: Premium quality, all-natural supplement for peak performance, recovery, and longevity. New Cocoa Bean flavor!
• Online educational courses: Numerous great offerings for an immersive home-study educational experience
• Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!
• Male Optimization Formula with Organs (MOFO): Optimize testosterone naturally with 100% grassfed animal organ supplement

Brad's Favorites on Amazon

I have a newly organized shopping experience at BradKearns.com/Shop. Visit here and you can navigate to my B.rad Nutrition products (for direct order or Amazon order), my library of online multimedia educational courses, great discounts from my affiliate favorites, and my recommended health&fitness products on Amazon.