On the third anniversary of decriminalisation of same sex relations on 6 September, Axis Bank announced new policies for employees and customers from the LGBTQIA+ community. This included a provision for queer couples to open a joint account. But when Anisha Sharma and Bhakti Chachada went to do just that almost two months later, nobody at the bank knew what they were talking about. 

Around that same time, Dabur released a Karwa Chauth ad for their Fem Gold bleach cream featuring two women fasting for each other. It was ultimately taken down after objections from Madhya Pradesh Home Minister Narottam Mishra. But the queer community was not happy with the advertisement either.

On this episode of Pride & Prejudice, reporter Suryatapa Mukherjee speaks to Anisha, Bhakti, and Gaysi Family editor Tejaswi, to find out how brands get things wrong when marketing to the queer community. Tune in. 

Show notes:

The Lure Of The Pink Rupee | Forbes 
Axis Bank’s Harish Iyer speaks to journalist Faye DSouza
Transphobic show provokes protest, Netflix employees storm out of office | WION News
Spotify CEO Defends Keeping Transphobic Joe Rogan Podcasts Online | Vice  

On the third anniversary of decriminalisation of same sex relations on 6 September, <a href="https://www.axisbank.com/about-us/press-releases/axis-bank-announces-comeasyouare-a-charter-of-policies-and-practices-for-employees-and-customers-from-the-lgbtqia-community">Axis Bank announced</a> new policies for employees and customers from the LGBTQIA+ community. This included a provision for queer couples to open a joint account. But when <a href="https://twitter.com/motherofbillis">Anisha Sharma</a> and <a href="https://twitter.com/OGFeministRani">Bhakti Chachada</a> went to do just that almost two months later, nobody at the bank knew what they were talking about.&nbsp;
Around that same time, Dabur released a <a href="https://www.instagram.com/tv/CVXIvzKB76u/">Karwa Chauth ad</a> for their Fem Gold bleach cream featuring two women fasting for each other. It was ultimately taken down after objections from <a href="https://twitter.com/drnarottammisra/status/1452530021063561218?">Madhya Pradesh Home Minister Narottam Mishra</a>. But the queer community was not happy with the advertisement either.
On this episode of Pride &amp; Prejudice, reporter Suryatapa Mukherjee speaks to Anisha, Bhakti, and <a href="https://gaysifamily.com/author/tejaswi-subramanian/">Gaysi Family editor Tejaswi</a>, to find out how brands get things wrong when marketing to the queer community. Tune in.&nbsp;
Show notes:
<a href="https://www.forbesindia.com/article/briefing/the-lure-of-the-pink-rupee/6652/1">The Lure Of The Pink Rupee | Forbes </a> <a href="https://twitter.com/fayedsouza/status/1455584869279358977">Axis Bank&rsquo;s Harish Iyer speaks to journalist Faye DSouza</a> <a href="https://www.youtube.com/watch?v=Xi4wR4Takw8&amp;t=33s&amp;ab_channel=WION">Transphobic show provokes protest, Netflix employees storm out of office | WION News</a> <a href="https://www.vice.com/en/article/xg8jq4/spotify-joe-rogan-transphobic">Spotify CEO Defends Keeping Transphobic Joe Rogan Podcasts Online</a> | Vice&nbsp;&nbsp;

Pride & Prejudice is our show on all things LGBTQIA+. Here we catch things missed by the mainstream, like queer history, loopholes in law and our everyday lives. This series is made by, of and for queer people, because representation matters. Tune in to stories never heard before, hosted by Suryatapa Mukherjee.

Pride &amp; Prejudice is our show on all things LGBTQIA+. Here we catch things missed by the mainstream, like queer history, loopholes in law and our everyday lives. This series is made by, of and for queer people, because representation matters. Tune in to stories never heard before, hosted by Suryatapa Mukherjee.

Pride and Prejudice

Pride & Prejudice is our show on all things LGBTQIA+. Here we catch things missed by the mainstream, like queer history, loopholes in law and our everyday lives. This series is made by, of and for queer people, because representation matters. Tune in to stories never heard before, hosted by Suryatapa Mukherjee.12m

Pride &amp; Prejudice is our show on all things LGBTQIA+. Here we catch things missed by the mainstream, like queer history, loopholes in law and our everyday lives. This series is made by, of and for queer people, because representation matters. Tune in to stories never heard before, hosted by Suryatapa&nbsp;Mukherjee.12m

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