We’re joined by sisters Claudine and Olivia Blondeau — the co-founders behind Eau Bags, the recycled nylon bag brand that's gone from a spare bedroom in Brisbane to David Jones, The Iconic and a global community in just four years.

We get into the real, messy version of building a brand from scratch: starting with $10K and three styles, the wine bar that took a chance on them as their first stockist, the beach photoshoot that landed them a Vogue cover model (yes, really), copycat culture, sales as a brand building activity, and the DM that changed everything. Honest, warm and packed with practical lessons for anyone building, or thinking about building, a product business. Find Eau Bags online at https://eaubags.com/ and @eaubags on socials. 

Follow us on TikTok: https://tiktok.com/@baylypr 

Follow us on IG: https://instagram.com/baylypr/ 

Visit our website: baylypr.com 

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

We&rsquo;re joined by sisters Claudine and Olivia Blondeau &mdash; the co-founders behind Eau Bags, the recycled nylon bag brand that's gone from a spare bedroom in Brisbane to David Jones, The Iconic and a global community in just four years.
We get into the real, messy version of building a brand from scratch: starting with $10K and three styles, the wine bar that took a chance on them as their first stockist, the beach photoshoot that landed them a Vogue cover model (yes, really), copycat culture, sales as a brand building activity, and the DM that changed everything.&nbsp;Honest, warm and packed with practical lessons for anyone building, or thinking about building, a product business. Find Eau Bags online at&nbsp;<a href="https://eaubags.com/" data-saferedirecturl="https://www.google.com/url?q=https://eaubags.com/&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw0Tdh28mcgorvGr-Y0EzJ_Z">https://eaubags.com/</a>&nbsp;and @eaubags on socials.&nbsp;
Follow us on TikTok:&nbsp;<a href="https://tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://tiktok.com/@baylypr&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw3Sqq43tKSTK-mZoprC3M83">https://tiktok.com/@baylypr</a>&nbsp;
Follow us on IG:&nbsp;<a href="https://instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://instagram.com/baylypr/&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw0DkJJ8GFWwn4j-tFj7f5Ur">https://instagram.com/baylypr/</a>&nbsp;
Visit our website:&nbsp;<a href="http://baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=http://baylypr.com&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw2h1snp9vKYtybeupfYcO5P">baylypr.com</a>&nbsp;
Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw1Grd7rzhCBgYrEmTD744G9">https://clearshot.digital/</a>

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out. 

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

A public relations and social media business podcast run by the BAYLY PR girls.