Ed Moore, CEO and founding partner of 116 & West advertising agency, joins Prater & The Ballgame to discuss the concept behind the latest Kendall Auto Group TV commercial, "The Boys are Back in Town," featuring football icons Leighton Vander Esch, Kellen Moore and Chris Petersen.

Ed Moore, CEO and founding partner of 116 &amp; West advertising agency, joins Prater &amp; The Ballgame to discuss the concept behind the latest Kendall Auto Group TV commercial, "The Boys are Back in Town," featuring football icons Leighton Vander Esch, Kellen Moore and Chris Petersen.

Mike Prater and Johnny "Ballgame'' Mallory host Idaho Sports Talk - the longest-running sports talk show in Idaho.

Prater & The Ballgame

Mike Prater and Johnny "Ballgame'' Mallory host Idaho Sports Talk - the longest-running sports talk show in Idaho on Boise's 95.3FM/1350AM "The Ticket"

Mike Prater and Johnny "Ballgame'' Mallory host Idaho Sports Talk - the longest-running sports talk show in Idaho on Boise's 95.3FM/1350AM "The Ticket"

BOISE STATE & TV: COACH PETE, KELLEN, LVE FEATURED IN NEW COMMERCIAL

Boise State basketball coach Leon Rice joins Prater and Mallory in the KTIK Lithia Ford of Boise Studio for a 35-minute conversation - what went wrong/right this season and what's next, veteran forward Jade Miller joins the show in studio to talk about the Idaho Steelheads and why they're playing as the Boise Bigfoot this week, news, updates and analysis of the NCAA Tournament throughout the show, Bob (Bronco Focus) talks about Nebraska's opening victory and how it impacts Boise State, new rules coming to college football - major changes to the targeting penalty

Boise State basketball coach Leon Rice joins Prater and Mallory in the KTIK Lithia Ford of Boise Studio for a 35-minute conversation - what went wrong/right this season and what's next, veteran forward Jade Miller joins the show in studio to talk about the Idaho Steelheads and why they're playing as the Boise Bigfoot this week, news, updates and analysis of the NCAA Tournament throughout the show, Bob (Bronco Focus) talks about Nebraska's opening victory and how it impacts Boise State, new rules coming to college football - major changes to the targeting penalty

PRATER & THE BALLGAME, MARCH 19: LEON RICE, NCAA TOURNAMENT, BOISE BIGFOOT/IDAHO STEELHEADS, COLLEGE FOOTBALL

Leon Rice joins Prater and Mallory in the KTIK Lithia Ford of Boise Studio for a candid 35-minute conversation about the mixed results of this past season - and what kind of changes are expected this offseason. Rice shares what went wrong/what went right, his role this season, his offseason priorities and what he's doing to improve the roster going into the new Pac-12. 

Leon Rice joins Prater and Mallory in the KTIK Lithia Ford of Boise Studio for a candid 35-minute conversation about the mixed results of this past season - and what kind of changes are expected this offseason. Rice shares what went wrong/what went right, his role this season, his offseason priorities and what he's doing to improve the roster going into the new Pac-12.&nbsp;

LEON RICE: BOISE STATE BASKETBALL COACH ON WHAT HAPPENED THIS SEASON - AND WHAT'S NEXT

BRONCO FOCUS EVERY MONDAY-FRIDAY AT 3:45 P.M.: Bob Behler, the voice of Boise State athletics, joins Prater and Mallory to share random thoughts on the opening day of the NCAA Tournament. Nebraska won its opening game - its first NCAA win after eight straight losses. The Big Ten program is no longer on the 0-fer list - Boise State remains on the list with an 0-10 record in the tournament. 

BRONCO FOCUS EVERY MONDAY-FRIDAY AT 3:45 P.M.: Bob Behler, the voice of Boise State athletics, joins Prater and Mallory to share random thoughts on the opening day of the NCAA Tournament. Nebraska won its opening game - its first NCAA win after eight straight losses. The Big Ten program is no longer on the 0-fer list - Boise State remains on the list with an 0-10 record in the tournament.&nbsp;

BOISE STATE & TV: COACH PETE, KELLEN, LVE FEATURED IN NEW COMMERCIAL

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