A recent poll by the Social Research Foundation showed Gayton Mckenzie is the 3rd most popular, favored politician after Jacob Zuma and Cyril Ramaphosa. The now minister of Sports, Arts and Culture who is a leader of the Patriotic Alliance assumed office in July as part of the GNU formations. His popularity has struck many since he has not had much time in office as minister but is already a popular politician. How do we gauge popularity in this regard? Lerato Mbele is joined by Thebe Ikalafeng, brand specialist and founder of Brand Africa.