Building a brand is never a simple task. Your branding strategy must not only get people to recognize and relate to your company but also associate it with the specific products and services you offer. Africa.Your.Time.Is.Now. Five words on a shirt. That’s all Papama Ramogase needed to start a movement that is spreading from Johannesburg to the whole world. The South African fashion designer’s shirt is worn by people of all nations and ages. The Africa Your Time Is Now™ movement was launched by Papama Mtwisha in 2017. It was launched with a single aim which is to open our eyes to our limitless potential as AfriCANs.