Music tourism has undergone a radical transformation, migrating from the fringes of travel to the heart of global economic strategy. What was once viewed as a niche hobby for dedicated fans is now a primary catalyst for international travel, fundamentally altering consumer behavior. Mondli Makhanya spoke to Barba Gaoganediwe - Chief Destination Marketing Evangelist Gauteng Tourism Authority.

<p>Music tourism has undergone a radical transformation, migrating from the fringes of travel to the heart of global economic strategy. What was once viewed as a niche hobby for dedicated fans is now a primary catalyst for international travel, fundamentally altering consumer behavior. Mondli Makhanya spoke to Barba Gaoganediwe&nbsp;- Chief Destination Marketing Evangelist&nbsp;Gauteng Tourism Authority.</p>

POWER Talk is a mid-morning talk show that delves deeper into the news of the day, along with larger societal themes, inviting listeners to help unpack issues on the day’s current affairs agenda and topics close to their hearts. The host also interviews the biggest newsmakers and experts in South Africa, helping listeners make sense of their world.

<p>POWER Talk is a mid-morning talk show that delves deeper into the news of the day, along with larger societal themes, inviting listeners to help unpack issues on the day&rsquo;s current affairs agenda and topics close to their hearts. The host also interviews the biggest newsmakers and experts in South Africa, helping listeners make sense of their world.</p>