Along with the rise of social media influencers is an equal rise in child influencers social media profiles. Now there is a lot that goes into leveraging social media; one needs to put themselves out there and align with brands, film or post pictures for a particular marketing campaign and that’s how many make their money online these days – because traditional advertising isn’t as widespread as it used to be. When it comes to creating and managing social media accounts for children; whether it's for the same or similar purpose, the rules have to be different, because vulnerable children are involved. Parents or guardians often decide on their children’s behalf that they will walk this influencer path while making money at the same time. But this only means the child is more exposed to the world and there are ways to do it correctly. Lerato Ntwampe, a social media legal consultant, joins us for this week’s masterclass on how to manage kidfluencer/child social media accounts.
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