The brains behind Beauty on TApp, Mathebe Molise has crafted the unique beauty business and has excelled as an entrepreneur. Having paid attention to studies that have shown black women spending more on beauty products than any other demographic group, this sparked the idea behind Mathebe’s business. Black women are often under-served and under-represented by mainstream beauty brands and this was the gap that Beauty on Tapp seeks to close. Lerato Mbele was in conversation with founder & CEO of Beauty on TApp.