Fandom culture has taken the world by storm in recent years. From movies and TV shows to books and video games, fans have formed dedicated communities that celebrate and immerse themselves in their favorite franchises. This unique phenomenon has not only created a sense of belonging and camaraderie among fans but has also given rise to a wide range of opportunities within the entertainment industry. Fandom culture is its ability to shape and influence popular media in a way that fan feedback is highly considered as the key driver of how games are designed, how music is produced, how TV shows are broadcast and etc. Lerato Mbele was joined by Dr. Catherine Duncan, senior lecturer and media fandom writer from Wits university as well as Katlego Mosielele, sports journalist.