ActionSA was formed in August 2020 by the former Mayor of Johannesburg, Herman Mashaba, to change the direction of South Africa by providing a credible alternative to a broken political system that has failed South Africans for many years since the dawn of South Africa’s democracy. The party’s foundations are grounded in The People’s Dialogue, a 9-month public engagement process which solicited the views of 2.4 million South Africans about the future of their country. The party's focus is on Action that moves South Africa forward Herman Mashaba, President, Action SA from an era of broken promises, corruption, and failed government. This past weekend, the party launched its 2024 election campaign.