I’m delighted to be speaking today with the incredibly powerful and fearless leader, one of Australia’s most experienced media executives, Jackie Frank. 

Jackie is the inaugural editor of Australian Marie Claire and for 20 years was the General Manager of Pacific Magazines overseeing the fashion, beauty, health, and custom sections for one of the country’s largest publishing divisions.  

With a long track record of building, developing, and maintaining brands, Jackie is now the founder of the Be Frank Group, where she consults with several local and international organisations on brand development. Be Frank Group is an innovation studio with an unashamedly female focus, connecting brands to the female consumer through initiatives and campaigns. 

In this episode, I ask Jackie why she believes women are the most powerful market and how they drive the economy through direct buying power and influence. We talk about what women really want and why we are demanding authenticity and genuine connection from brands. Jackie shares why the veil of perfection must be lifted in order to gain brand loyalty from women.

We talk about how the landscape has changed since covid, why brands need to be having meaningful conversations with women, and Jackie shares what she hopes to see as the future unfolds. 

Jackie has been at the top of her game for over three decades and I’m excited to share the power of her learnings as a woman in a key leadership role in the Australian media landscape. I hope this episode gives you powerful insight to reconsider the way you market your brand both personally and professionally. 

 

Links:

Where to find Jackie:
Instagram: @jackie_frank
Website: https://befrankgroup.com.au/

 

Where to Find Tory:
Website: https://powerful-steps.com/ 
Instagram: @powerfulsteps
LinkedIn: https://www.linkedin.com/in/tory-archbold-b8542715/
Powerful Steps Coffee Challenge: https://powerful-steps.com/coffee-challenge/.
Youtube Channel:  Powerful Steps - YouTube

I&rsquo;m delighted to be speaking today with the incredibly powerful and fearless leader, one of Australia&rsquo;s most experienced media executives, Jackie Frank.&nbsp;
Jackie is the inaugural editor of Australian Marie Claire and for 20 years was the General Manager of Pacific Magazines overseeing the fashion, beauty, health, and custom sections for one of the country&rsquo;s largest publishing divisions.&nbsp;&nbsp;
With a long track record of building, developing, and maintaining brands, Jackie is now the founder of the Be Frank Group, where she consults with several local and international organisations on brand development. Be Frank Group is an innovation studio with an unashamedly female focus, connecting brands to the female consumer through initiatives and campaigns.&nbsp;
In this episode, I ask Jackie why she believes women are the most powerful market and how they drive the economy through direct buying power and influence. We talk about what women really want and why we are demanding authenticity and genuine connection from brands. Jackie shares why the veil of perfection must be lifted in order to gain brand loyalty from women.
We talk about how the landscape has changed since covid, why brands need to be having meaningful conversations with women, and Jackie shares what she hopes to see as the future unfolds.&nbsp;
Jackie has been at the top of her game for over three decades and I&rsquo;m excited to share the power of her learnings as a woman in a key leadership role in the Australian media landscape. I hope this episode gives you powerful insight to reconsider the way you market your brand both personally and professionally.&nbsp;
&nbsp;
Links:
Where to find Jackie:
<ul>
<li aria-level="1">Instagram: <a href="https://www.instagram.com/jackie_frank/">@jackie_frank</a></li>
<li aria-level="1">Website: <a href="https://befrankgroup.com.au/">https://befrankgroup.com.au/</a></li>
</ul>
&nbsp;
Where to Find Tory:
<ul>
<li aria-level="1">Website: <a href="https://powerful-steps.com/">https://powerful-steps.com/</a>&nbsp;</li>
<li aria-level="1">Instagram: <a href="https://www.instagram.com/powerfulsteps/">@powerfulsteps</a></li>
<li aria-level="1">LinkedIn: <a href="https://www.linkedin.com/in/tory-archbold-b8542715/">https://www.linkedin.com/in/tory-archbold-b8542715/</a></li>
<li aria-level="1">Powerful Steps Coffee Challenge: <a href="https://powerful-steps.com/coffee-challenge/">https://powerful-steps.com/coffee-challenge/</a>.</li>
<li aria-level="1">Youtube Channel:&nbsp; <a href="https://www.youtube.com/channel/UCav2S4TtzE3NJ2b_N1cvsvQ">Powerful Steps - YouTube</a></li>
</ul>

Powerful Stories with Tory Archbold. One of Australia’s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women—their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they’ve taken, and the sacrifices they’ve made, to achieve their business goals. These compelling stories aren’t just great listening. They invite listeners to step up and take hold of their own power. Find out more at www.powerful-steps.com

Powerful Stories with Tory Archbold. One of Australia&rsquo;s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women&mdash;their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they&rsquo;ve taken, and the sacrifices they&rsquo;ve made, to achieve their business goals. These compelling stories aren&rsquo;t just great listening. They invite listeners to step up and take hold of their own power. Find out more at <a href="https://powerfulsteps.com.au/">www.powerful-steps.com</a>

Step into the shoes of powerful women and discover how they earned their success.

Powerful Stories with Tory Archbold

Powerful Stories with Tory Archbold. One of Australia&rsquo;s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women&mdash;their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they&rsquo;ve taken, and the sacrifices they&rsquo;ve made, to achieve their business goals. These compelling stories aren&rsquo;t just great listening. They invite listeners to step up and take hold of their own power. Find out more at <a href="http://www.powerful-steps.com">www.powerful-steps.com</a>

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