Jeanniey Walden went from an elementary school teacher in the early 90s to a Digital Marketing pioneer in the early 2000s to Global Marketing and Growth Leader for Fortune 1000 companies. Now she is the founder and CEO of Liftoff Enterprises, a leading workplace expert, and host of the nationally syndicated TV show “Liftoff with Jeanniey Walden” and podcast “Liftoff Journeys.”

In this episode, Tory and Jeanniey talk about the importance of authenticity and relatability in marketing. Jeanniey discusses her experience in transforming brands and the role of customer relationships in driving success. Emphasizing the need for data-driven marketing strategies and the importance of measuring success based on brand strength and bottom-line results. She also highlights the significance of building a personal brand and shares insights from her TV show, Lift Off with Jeannie.

Key Takeaways
Authenticity and relatability are key in marketing to build strong customer relationships.
Data-driven marketing strategies are essential for measuring success and driving results.
Building a personal brand requires being authentic and sharing both professional and personal aspects of your life.
Transforming a brand involves understanding the customer and finding ways to differentiate and resonate with them.
Measuring success should consider both brand strength and bottom-line results.
Sharing wisdom and inspiring others can have a profound impact on their lives and careers.

Contact with Jeanniey: www.jeannieywalden.com

Connect with Tory: www.powerful-steps.com

Find out more about the Business Attraction Program: www.powerful-steps.com/business-attraction-program

Jeanniey Walden went from an elementary school teacher in the early 90s to a Digital Marketing pioneer in the early 2000s to Global Marketing and Growth Leader for Fortune 1000 companies. Now she is the founder and CEO of Liftoff Enterprises, a leading workplace expert, and host of the nationally syndicated TV show “Liftoff with Jeanniey Walden” and podcast “Liftoff Journeys.”
In this episode, Tory and Jeanniey talk about the importance of authenticity and relatability in marketing. Jeanniey discusses her experience in transforming brands and the role of customer relationships in driving success. Emphasizing the need for data-driven marketing strategies and the importance of measuring success based on brand strength and bottom-line results. She also highlights the significance of building a personal brand and shares insights from her TV show, Lift Off with Jeannie.
Key Takeaways
<ul>
<li>Authenticity and relatability are key in marketing to build strong customer relationships.</li>
<li>Data-driven marketing strategies are essential for measuring success and driving results.</li>
<li>Building a personal brand requires being authentic and sharing both professional and personal aspects of your life.</li>
<li>Transforming a brand involves understanding the customer and finding ways to differentiate and resonate with them.</li>
<li>Measuring success should consider both brand strength and bottom-line results.</li>
<li>Sharing wisdom and inspiring others can have a profound impact on their lives and careers.</li>
</ul>
Contact with Jeanniey: <a href="http://www.jeannieywalden.com">www.jeannieywalden.com</a>
Connect with Tory: <a href="http://www.powerful-steps.com">www.powerful-steps.com</a>
Find out more about the Business Attraction Program: <a href="http://www.powerful-steps.com/business-attraction-program">www.powerful-steps.com/business-attraction-program</a>

Powerful Stories with Tory Archbold. One of Australia’s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women—their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they’ve taken, and the sacrifices they’ve made, to achieve their business goals. These compelling stories aren’t just great listening. They invite listeners to step up and take hold of their own power. Find out more at www.powerful-steps.com

Powerful Stories with Tory Archbold. One of Australia&rsquo;s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women&mdash;their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they&rsquo;ve taken, and the sacrifices they&rsquo;ve made, to achieve their business goals. These compelling stories aren&rsquo;t just great listening. They invite listeners to step up and take hold of their own power. Find out more at <a href="https://powerfulsteps.com.au/">www.powerful-steps.com</a>

Step into the shoes of powerful women and discover how they earned their success.

Powerful Stories with Tory Archbold

Powerful Stories with Tory Archbold. One of Australia&rsquo;s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women&mdash;their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they&rsquo;ve taken, and the sacrifices they&rsquo;ve made, to achieve their business goals. These compelling stories aren&rsquo;t just great listening. They invite listeners to step up and take hold of their own power. Find out more at <a href="http://www.powerful-steps.com">www.powerful-steps.com</a>

The Power of Authenticity and Relatability in Marketing with award-winning CMO Jeanniey Walden

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/6967a86d-be79-497e-96e5-b188006acaa7/transcript

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