In this Powerful Stories episode, Tory asks Media Specialist Nicole Webb about the process of promoting a book as an author. They share their insights on switching careers, getting published, and the challenges of book promotion. They emphasize the importance of storytelling, building an audience, and crafting a compelling media release. The conversation covers valuable tips for authors, including utilizing social media platforms and engaging with media to promote their books. The episode also explores the value of hosting bookstore events and collaborating with local bookshops.

Takeaways
Start social media platforms early to build an audience and share your book
Know the purpose of writing the book and what you want to achieve
Craft a compelling media release to attract the attention of journalists and podcasters
Engage with media, host bookstore events, and utilize social media to promote your book
Finish writing the book and take powerful steps toward your goals

Chapters

00:00Introduction and Background

01:12Promoting Yourself as an Author

03:05Switching Careers and Getting Published

07:28The Power of Storytelling and Building an Audience

08:16Building an Influencer Campaign and Distribution

09:00The Challenges of Book Promotion

11:04Crafting a Compelling Media Release

13:06Engaging with Media and Bookstore Events

16:14Utilizing Social Media and Local Bookshops

17:43Three Pieces of Advice for Authors

20:54Writing Another Book and Taking Powerful Steps

You can purchase Tory's book Self Belief is Your Superpower here. 

Contact Nicole Webb Media Specialist for Authors  via LInkedin here

In this Powerful Stories episode, Tory asks Media Specialist Nicole Webb about the process of promoting a book as an author. They share their insights on switching careers, getting published, and the challenges of book promotion. They emphasize the importance of storytelling, building an audience, and crafting a compelling media release. The conversation covers valuable tips for authors, including utilizing social media platforms and engaging with media to promote their books. The episode also explores the value of hosting bookstore events and collaborating with local bookshops.
Takeaways
<ul>
<li>Start social media platforms early to build an audience and share your book</li>
<li>Know the purpose of writing the book and what you want to achieve</li>
<li>Craft a compelling media release to attract the attention of journalists and podcasters</li>
<li>Engage with media, host bookstore events, and utilize social media to promote your book</li>
<li>Finish writing the book and take powerful steps toward your goals</li>
</ul>
Chapters
00:00Introduction and Background
01:12Promoting Yourself as an Author
03:05Switching Careers and Getting Published
07:28The Power of Storytelling and Building an Audience
08:16Building an Influencer Campaign and Distribution
09:00The Challenges of Book Promotion
11:04Crafting a Compelling Media Release
13:06Engaging with Media and Bookstore Events
16:14Utilizing Social Media and Local Bookshops
17:43Three Pieces of Advice for Authors
20:54Writing Another Book and Taking Powerful Steps
You can purchase Tory's book <a href="https://www.amazon.com.au/Self-Belief-Your-Superpower-Unleash-Miracles/dp/1684811562">Self Belief is Your Superpower here. </a>
Contact Nicole Webb Media Specialist for Authors  via <a href="https://www.linkedin.com/in/nicoledwebb/">LInkedin here</a>

Powerful Stories with Tory Archbold. One of Australia’s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women—their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they’ve taken, and the sacrifices they’ve made, to achieve their business goals. These compelling stories aren’t just great listening. They invite listeners to step up and take hold of their own power. Find out more at www.powerful-steps.com

Powerful Stories with Tory Archbold. One of Australia&rsquo;s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women&mdash;their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they&rsquo;ve taken, and the sacrifices they&rsquo;ve made, to achieve their business goals. These compelling stories aren&rsquo;t just great listening. They invite listeners to step up and take hold of their own power. Find out more at <a href="https://powerfulsteps.com.au/">www.powerful-steps.com</a>

Step into the shoes of powerful women and discover how they earned their success.

Powerful Stories with Tory Archbold

Powerful Stories with Tory Archbold. One of Australia&rsquo;s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women&mdash;their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they&rsquo;ve taken, and the sacrifices they&rsquo;ve made, to achieve their business goals. These compelling stories aren&rsquo;t just great listening. They invite listeners to step up and take hold of their own power. Find out more at <a href="http://www.powerful-steps.com">www.powerful-steps.com</a>

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