To be a powerful brand, it is imperative that you’re clear on your mission and purpose. 

Do you understand why your brand exists, and who you are here to serve?

Once you have established your mission and purpose, if you don’t know how to communicate that effectively, it can all fall a little flat.

The media won’t run with your story, customers won’t connect with the brand, and you won’t be able to reach your full potential.

This is why truly great copywriting is so important in elevating your brand.

My guest today, Kate Halfpenny is a copywriter who I have had the pleasure of working with for many years. In fact, Kate is the one that came up with my line, “Drew Barrymore ended my PR career”. This one sentence helped to shape my brand Powerful Stories and perfectly encapsulates what led to my career change. 

It has a shock value.

It has intrigue.

It makes you want to learn more about my story.

Powerful copy will produce powerful results.

Kate Halfpenny has written for 30 years for Australian magazines, newspapers and digital websites including the Sydney Morning Herald, The New Daily and Who. She founded Bad Mother Media after facing her turning point last year during the pandemic working in a job she no longer felt aligned with. 

A self-confessed city woman who loved the heels, the power suits and the city buzz, Kate decided that she needed to make a huge shift. She swapped the heels for bare feet and moved to the beach to run her business Bad Mother Media and live a life she has designed.

In this episode, Kate opens up about where her entrepreneurial journey began, building her own brand, and working with amazing clients to write their personal and professional copy. 

She divulges her powerful moment interviewing Chris Hemsworth and the advice she gave him that would ultimately impact her own future.

This episode is packed with helpful tools that you can use to write your own copy and Kate was so generous with her knowledge. 

Don’t make your copy an afterthought. Think about what you want to say, and how to communicate it to the world to make an impact.

 

Where to Find Kate:
Website: https://www.badmothermedia.com/ 
Instagram: @badmothermedia
LinkedIn: https://www.linkedin.com/company/bad-mother-media/about/ 

 

Where to Find Tory:
Website: https://powerful-steps.com/ 
Instagram: @powerfulsteps
LinkedIn: https://www.linkedin.com/in/tory-archbold-b8542715/
Powerful Steps Coffee Challenge: https://powerful-steps.com/coffee-challenge/. 
Youtube Channel:  Powerful Steps - YouTube

To be a powerful brand, it is imperative that you&rsquo;re clear on your mission and purpose.&nbsp;
Do you understand why your brand exists, and who you are here to serve?
Once you have established your mission and purpose, if you don&rsquo;t know how to communicate that effectively, it can all fall a little flat.
The media won&rsquo;t run with your story, customers won&rsquo;t connect with the brand, and you won&rsquo;t be able to reach your full potential.
This is why truly great copywriting is so important in elevating your brand.
My guest today, Kate Halfpenny is a copywriter who I have had the pleasure of working with for many years. In fact, Kate is the one that came up with my line, &ldquo;Drew Barrymore ended my PR career&rdquo;. This one sentence helped to shape my brand Powerful Stories and perfectly encapsulates what led to my career change.&nbsp;
It has a shock value.
It has intrigue.
It makes you want to learn more about my story.
Powerful copy will produce powerful results.
Kate Halfpenny has written for 30 years for Australian magazines, newspapers and digital websites including the Sydney Morning Herald, The New Daily and Who. She founded Bad Mother Media after facing her turning point last year during the pandemic working in a job she no longer felt aligned with.&nbsp;
A self-confessed city woman who loved the heels, the power suits and the city buzz, Kate decided that she needed to make a huge shift. She swapped the heels for bare feet and moved to the beach to run her business Bad Mother Media and live a life she has designed.
In this episode, Kate opens up about where her entrepreneurial journey began, building her own brand, and working with amazing clients to write their personal and professional copy.&nbsp;
She divulges her powerful moment interviewing Chris Hemsworth and the advice she gave him that would ultimately impact her own future.
This episode is packed with helpful tools that you can use to write your own copy and Kate was so generous with her knowledge.&nbsp;
Don&rsquo;t make your copy an afterthought. Think about what you want to say, and how to communicate it to the world to make an impact.
&nbsp;
Where to Find Kate:
<ul>
<li aria-level="1">Website: <a href="https://www.badmothermedia.com/">https://www.badmothermedia.com/</a>&nbsp;</li>
<li aria-level="1">Instagram: <a href="https://www.instagram.com/badmothermedia/">@badmothermedia</a></li>
<li aria-level="1">LinkedIn: <a href="https://www.linkedin.com/company/bad-mother-media/about/">https://www.linkedin.com/company/bad-mother-media/about/</a>&nbsp;</li>
</ul>
&nbsp;
Where to Find Tory:
<ul>
<li aria-level="1">Website: <a href="https://powerful-steps.com/">https://powerful-steps.com/</a>&nbsp;</li>
<li aria-level="1">Instagram: <a href="https://www.instagram.com/powerfulsteps/">@powerfulsteps</a></li>
<li aria-level="1">LinkedIn: <a href="https://www.linkedin.com/in/tory-archbold-b8542715/">https://www.linkedin.com/in/tory-archbold-b8542715/</a></li>
<li aria-level="1">Powerful Steps Coffee Challenge: <a href="https://powerful-steps.com/coffee-challenge/">https://powerful-steps.com/coffee-challenge/</a>.&nbsp;</li>
<li>Youtube Channel:&nbsp; <a href="https://www.youtube.com/channel/UCav2S4TtzE3NJ2b_N1cvsvQ">Powerful Steps - YouTube</a></li>
</ul>

Powerful Stories with Tory Archbold. One of Australia’s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women—their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they’ve taken, and the sacrifices they’ve made, to achieve their business goals. These compelling stories aren’t just great listening. They invite listeners to step up and take hold of their own power. Find out more at www.powerful-steps.com

Powerful Stories with Tory Archbold. One of Australia&rsquo;s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women&mdash;their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they&rsquo;ve taken, and the sacrifices they&rsquo;ve made, to achieve their business goals. These compelling stories aren&rsquo;t just great listening. They invite listeners to step up and take hold of their own power. Find out more at <a href="https://powerfulsteps.com.au/">www.powerful-steps.com</a>

Step into the shoes of powerful women and discover how they earned their success.

Powerful Stories with Tory Archbold

Powerful Stories with Tory Archbold. One of Australia&rsquo;s top female entrepreneurs and CEOs, Tory Archbold knows that just as our stories have the power to shape us, so we have the power to shape our stories. Having attained global recognition through her businesses Torstar and Powerful Steps, now Tory is stepping back to connect with the powerful stories of extraordinary women&mdash;their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women open up to Tory about the powerful steps they&rsquo;ve taken, and the sacrifices they&rsquo;ve made, to achieve their business goals. These compelling stories aren&rsquo;t just great listening. They invite listeners to step up and take hold of their own power. Find out more at <a href="http://www.powerful-steps.com">www.powerful-steps.com</a>

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