Lugar Couture is a Johannesburg-based luxury fashion brand. The company offers bespoke clothing and accessories for men and women and is defined by the tagline, "Where Elegance Meets Power". In business for just over a year as of mid-2025, the brand is known for its bespoke craftsmanship and premium tailoring. Gcinwa Dlamini is the business lead and brand executive of Lugar Couture, a luxury fashion house redefining elegance and power in South Africa. With experience across a number of industries, GC has always believed that consumer centricity is at the heart of every thriving business. Thoriso Maloka was in conversation with Gcinwa Dlamini, Business lead & Brand Executive of Lugar Couture