Children often lie for many of the same reasons adults do: to avoid getting into trouble, to avoid hurting another person’s feelings, or to make themselves look better. The ability to tell a lie develops as young as 2½ for some kids — and it’s a normal and important stage of kids’ cognitive and social development. By age 4, all kids lie; by age 6, some estimates are that kids lie as often as once an hour. We are in conversation with parenting coach, Ayanda Tetyana.