Since its launch in July 2024, Go Fund Yourself has rapidly gained traction in Johannesburg and on social media, aiming to uplift the township economy by supporting small, medium, and micro enterprises. Founder Praneshan Naidoo reports a surge of interest, with over 4,000 applications and email requests within a month, fueled by viral TikTok videos that garnered over 14,000 followers. Naidoo emphasizes the platform's goal to serve as an incubator, providing entrepreneurs with access to funding, markets, and skills development. He joins us in studio to discuss this transformative initiative.