Drip, the vibrant South African sneaker brand founded by Lekau Sehoana, faces liquidation after a Gauteng High Court ruling following creditor disputes. This pivotal moment shatters a five-year journey marked by collaborations with prominent entertainers, solidifying its influence in sneaker culture. Despite its meteoric rise and impact on the local fashion scene, insurmountable financial challenges have led to this tragic chapter. We hear from Rifilwe Manyama, a senior financial advisor, on the implications for the brand and the industry.