Mirishin Schutte-Schoeman, CEO of Abis Inc. and Spoonful of Sugar dispensaries, is a leading advocate for South Africa’s medicinal cannabis industry. She focuses on public education, research partnerships, and innovation in product development, aiming to dispel myths and promote safe, scientifically backed cannabis use. Schutte-Schoeman champions streamlined regulations and rural economic growth, envisioning a globally competitive cannabis sector that creates jobs and empowers communities. She calls for government action to reduce red tape and foster industry growth.