One of Africa’s largest diversified financial services groups reports a significant rise in e-commerce transactions, with a 25% increase in Q1 and steady growth throughout the year. Average e-commerce transaction values rose from R350 to R430, contrasting with a slight decline in in-store transaction values. The data highlights a growing consumer preference for larger online purchases, while in-store shopping remains steady with smaller, frequent buys. This trend points to a shift towards online shopping, particularly ahead of Black Friday.

<p>One of Africa’s largest diversified financial services groups reports a significant rise in e-commerce transactions, with a 25% increase in Q1 and steady growth throughout the year. Average e-commerce transaction values rose from R350 to R430, contrasting with a slight decline in in-store transaction values. The data highlights a growing consumer preference for larger online purchases, while in-store shopping remains steady with smaller, frequent buys. This trend points to a shift towards online shopping, particularly ahead of Black Friday.</p>

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