POWER PerspectiveGlobal shift from social influencer celebrity culture : China is putting scientists on giant city billboards instead of celebrities
POWER Perspective
POWER Perspective is a talkback that typically features no-holds-barred discussions ranging from politics and socioeconomic matters to religion and li…2,242 clip(s)
Loading playlist
China's shift toward placing scientists and engineers on massive city billboards—replacing pop icons, actors, and commercial influencers—reflects a broader effort to reshape public values and promote self-reliance in science and technology. Colleen Makhubele spoke to Frans Mashao, Brand / Marketing Specialist, Nokuthula Khwela, Editor-In-Chief, Timeless Trends Magazine and Letlhogonolo Mosuwe - Social Commentator.
