Tessa Dooms spoke to Brandon De Kock of BrandMapp, whose latest survey shows South Africans with disposable income still flock to cinemas despite streaming and short-form content. Movies rank third among top pastimes, with 67% of consumer-class adults attending and 82% enrolled in loyalty programmes. De Kock says the big screen remains irresistible for its immersive, communal experience—proof that cinema magic endures in a post-pandemic world.