Apple is finally bringing some of Siri's most ambitious AI capabilities to the iPhone. In this episode of Power On, Bloomberg's Mark Gurman and Vlad Savov break down the major changes coming with iOS 27.3, including Siri's new ability to control apps, carry out complex tasks and coordinate actions across multiple applications. They discuss how these improvements compare with AI agents from OpenAI and Meta, and why Apple still has a long way to go. Plus, Mark and Vlad analyze John Ternus's first earnings call as Apple's CEO, the company's strong iPhone sales, concerns about slowing growth and profit margins, and why more price increases could be coming. They also examine Apple's AI rollout in China and the privacy implications of new always-listening Apple Watch features.

Have a question for Mark? Email us at poweron@bloomberg.net or join the Power On Discord

Apple is finally bringing some of Siri's most ambitious AI capabilities to the iPhone. In this episode of Power On, Bloomberg's Mark Gurman and Vlad Savov break down the major changes coming with iOS 27.3, including Siri's new ability to control apps, carry out complex tasks and coordinate actions across multiple applications. They discuss how these improvements compare with AI agents from OpenAI and Meta, and why Apple still has a long way to go. Plus, Mark and Vlad analyze John Ternus's first earnings call as Apple's CEO, the company's strong iPhone sales, concerns about slowing growth and profit margins, and why more price increases could be coming. They also examine Apple's AI rollout in China and the privacy implications of new always-listening Apple Watch features. Have a question for Mark? Email us at <a href="mailto:poweron@bloomberg.net">poweron@bloomberg.net</a> or join the Power On <a href="https://discord.gg/3WmCXveqv">Discord</a>

Power On delivers Apple and consumer technology scoops, analysis and insider access you won’t find anywhere else. Every Thursday, Bloomberg’s Mark Gurman brings you exclusive reporting, behind-the-scenes insight, product reviews and expert analysis, with special guests from inside Bloomberg, including tech editor Vlad Savov, and across the technology industry. The podcast takes you through this wild moment in tech — one where AI is shaking up development, Apple’s Ternus era has begun and consumer technology is set to change more in the next five years than it has in the last 20. Get the news first on the products, people and decisions shaping the world’s most influential technology companies. From the next iPhone and the future of AI to the industry’s biggest shake-ups, Power On tells you what’s happening, why it matters and what’s coming next.

Power On delivers Apple and consumer technology scoops, analysis and insider access you won&rsquo;t find anywhere else. Every Thursday, Bloomberg&rsquo;s Mark Gurman brings you exclusive reporting, behind-the-scenes insight, product reviews and expert analysis, with special guests from inside Bloomberg, including tech editor Vlad Savov, and across the technology industry. The podcast takes you through this wild moment in tech &mdash; one where AI is shaking up development, Apple&rsquo;s Ternus era has begun and consumer technology is set to change more in the next five years than it has in the last 20. Get the news first on the products, people and decisions shaping the world&rsquo;s most influential technology companies. From the next iPhone and the future of AI to the industry&rsquo;s biggest shake-ups, Power On tells you what&rsquo;s happening, why it matters and what&rsquo;s coming next.

Power On with Mark Gurman

Apple's Siri AI Takes a Big Step Forward as John Ternus Faces Wall Street

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