POWER BusinessState of the newsroom: Looking at where the ad spend is redirected to and what traditional media can do to get it back
Noluthando Mthonti-Mlambo speaks to Advertising & Marketing Guru, Groovin Nchabeleng about the decline of ad spend in the South African media industry. He also reflects on where ad spend is being redirected to and what traditional media can do to get it back?
