As the geopolitical and geo-economic landscape continues to evolve, global leaders are set to weigh the risk and opportunities when the World Economic Forum gets underway on Monday. The Swiss Alpine town of Davos will host the annual meeting, attended by the political and economic elite, which will run until the end of the week. The forward-looking discussions include efforts to address global issues and set priorities. Thabiso Tema spoke to Ipeleng Salele Chairperson of Brand South Africa.