Thabiso Tema, POWER BREAKFAST host, speaks to Unathi Lutshaba – Executive Director for SACO, about how South Africa’s Cultural, Creative and Sports Industries (CCI&S) have proven to be a significant driver of economic growth, contributing an estimated R271.2 billion to the country’s GDP in 2023, or roughly 3.9% of total economic output, according to the latest research from the South African Cultural Observatory (SACO).