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'Insidious and aggressive' marketing tactics of the baby formula industry undermine mothers’ feeding decisions

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Catherine (Katie) Pereira-Kotze, Researcher at the University of the Western Cape’s Department of Science and Innovation-National Research Foundation Centre of Excellence in Food Security (PhD student in Public Health) speaks to POWER Breakfast host Thabiso Tema on a call by academics to address what they describe as the “insidious and aggressive” marketing tactics of the formula industry. Researchers from the Western Cape University’s Department of Science and Innovation-National Research Foundation Centre of Excellence in Food Security say that there’s misinformation and misrepresentation of infant formula undermine mothers’ feeding decisions.

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