South Africa’s townships are seeing a significant shift in consumer behaviour, with a growing preference for value over brand affinity. That’s according to digital CX agency Rogerwilco’s Township CX (Customer Experience) Report for 2023, developed in conjunction with market research company Survey54. This as residents adapt to a number of challenges including high unemployment, power cuts, poor service delivery and rising food prices. Now in its third year, the Township CX Report polled more than 1,000 individuals living in townships nationwide to better understand their spending and saving habits, and the brands that resonate with them. Thabiso Tema unpacked the report with senior brand strategist at Rogerwilco, Mongezi Mtati.