Too many leaders talk about Gen Z without ever listening to them. Ziad Ahmed has spent a decade changing that. From founding JUV Consulting as a teenager to now leading Next Gen at UTA, he’s shown what happens when brands give young people a real seat at the table. In this conversation, he and Christian explore how to integrate into culture instead of interrupting it, why authenticity matters more than ever, and how Gen Z is rewriting the rules of creativity and leadership.

Too many leaders talk&nbsp;about Gen Z without ever listening to them. Ziad Ahmed has spent a decade changing that. From founding JUV Consulting as a teenager to now leading Next Gen at UTA, he&rsquo;s shown what happens when brands give young people a real seat at the table. In this conversation, he and Christian explore how to integrate into culture instead of interrupting it, why authenticity matters more than ever, and how Gen Z is rewriting the rules of creativity and leadership.

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW—the podcast where bold possibilities take center stage.

 

This isn’t just another business podcast—it’s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we’ll uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow.

 

No limits. No boundaries. Just big ideas and fearless action. So what are you waiting for? Subscribe now and join us on this journey of discovery!

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW&mdash;the podcast where bold possibilities take center stage.
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This isn&rsquo;t just another business podcast&mdash;it&rsquo;s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we&rsquo;ll uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow.
&nbsp;
No limits. No boundaries. Just big ideas and fearless action. So what are you waiting for? Subscribe now and join us on this journey of discovery!

Possible NOW

Talking TO Gen Z—not about them: Ziad Ahmed, head of Next Gen at UTA, explains how 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/97dd8020-6988-44f7-8e94-b35b00666705/transcript

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