Entertainment has always moved culture—but what happens when brands step in as co-creators? Michael Sugar, the Academy Award-winning producer behind Spotlight and founder of Sugar23, joins Christian to discuss his new partnership with the Ad Council, why mental health is at the center of his storytelling agenda, and how great content can bridge purpose and profit while inspiring cultural shifts

Entertainment has always moved culture&mdash;but what happens when brands step in as co-creators? Michael Sugar, the Academy Award-winning producer behind Spotlight and founder of Sugar23, joins Christian to discuss his new partnership with the Ad Council, why mental health is at the center of his storytelling agenda, and how great content can bridge purpose and profit while inspiring cultural shifts

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW—the podcast where bold possibilities take center stage.

 

This isn’t just another business podcast—it’s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we’ll uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow.

 

No limits. No boundaries. Just big ideas and fearless action. So what are you waiting for? Subscribe now and join us on this journey of discovery!

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW&mdash;the podcast where bold possibilities take center stage.
&nbsp;
This isn&rsquo;t just another business podcast&mdash;it&rsquo;s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we&rsquo;ll uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow.
&nbsp;
No limits. No boundaries. Just big ideas and fearless action. So what are you waiting for? Subscribe now and join us on this journey of discovery!

Possible NOW

Sugar23 and the Power of Purpose: Michael Sugar on Storytelling, Brands, and Impact

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/26cf87c2-8236-4565-9780-b3760139937c/transcript

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