Aaron Starkman may look like the wild-card creative, but he says he's the most buttoned-down person in the room. As Global Chief Creative Officer and Partner at Rethink, the fiercely independent Canadian agency, he's built a shop that refuses to sell and that people rarely leave. He and Christian get into how a chaotic childhood shaped his leadership, how a home run through a Coors Light billboard became one of the year's most talked-about campaigns, and why outdoor may be the last medium we don't share with AI.

Aaron Starkman may look like the wild-card creative, but he says he's the most buttoned-down person in the room. As Global Chief Creative Officer and Partner at Rethink, the fiercely independent Canadian agency, he's built a shop that refuses to sell and that people rarely leave. He and Christian get into how a chaotic childhood shaped his leadership, how a home run through a Coors Light billboard became one of the year's most talked-about campaigns, and why outdoor may be the last medium we don't share with AI.

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW—the podcast where bold possibilities take center stage.

 

This isn’t just another business podcast—it’s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we’ll uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow.

 

No limits. No boundaries. Just big ideas and fearless action. So what are you waiting for? Subscribe now and join us on this journey of discovery!

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW&mdash;the podcast where bold possibilities take center stage.
&nbsp;
This isn&rsquo;t just another business podcast&mdash;it&rsquo;s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we&rsquo;ll uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow.
&nbsp;
No limits. No boundaries. Just big ideas and fearless action. So what are you waiting for? Subscribe now and join us on this journey of discovery!

Possible NOW

Anti-Chaos: Aaron Starkman on Independence, Creative Discipline, and the Last Space AI Can't Touch

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/26a8d4e6-7b1d-4417-99a5-b4e400017e77/transcript