There was a time when having "Will Smith" on a movie poster was enough to put people in cinema seats. Today, even megastars like Chris Hemsworth aren't able to guarantee the success of non-franchise films. On this Supercut, we discuss celebrity appeal and if the age of the "Movie Star" is dead. We also talk about what it takes to market movies these days, if there are any genuine celebrities left, and if influencers and YouTubers have taken up that vacant space.

<p>There was a time when having "Will Smith" on a movie poster was enough to put people in cinema seats. Today, even megastars like Chris Hemsworth aren't able to guarantee the success of non-franchise films. On this Supercut, we discuss celebrity appeal and if the age of the "Movie Star" is dead. We also talk about what it takes to market movies these days, if there are any genuine celebrities left, and if influencers and YouTubers have taken up that vacant space.</p>

Talking apes and Jedi Knights are cool, but how do they impact Hollywood as a whole? That's the kind of stuff we talk about on Popcorn Culture - a mixed-bag-exploration of the movies, TV shows, and pop culture buzz that we love, as well as the ones we love (slightly) less.

<p>Talking apes and Jedi Knights are cool, but how do they impact Hollywood as a whole? That's the kind of stuff we talk about on Popcorn Culture - a mixed-bag-exploration of the movies, TV shows, and pop culture buzz that we love, as well as the ones we love (slightly) less.</p>

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