Marker 01

On this week's episode of Podversations, iHeartPodcasts President, Will Pearson sits down with Rachael Swan-Krasnoff, iHeartMedia's Senior Director of Marketing, Custom Podcasts, to discuss iHeart's Branded Podcast Studio, Ruby.



This week’s episode is a little different. Instead of talking to one of our favorite podcasters, this week we are talking to a member of our custom podcast team to help break down what Ruby is all about. Ruby is the iHeartMedia audio studio dedicated to crafting meaningful, impactful, and culturally relevant stories with brand partners. Rachael joins Will to talk about what it means to make a branded podcast, how brands can measure success with their podcasts, and what brands should consider before diving into this world.

On this week's episode of Podversations, iHeartPodcasts President, Will Pearson sits down with Rachael Swan-Krasnoff, iHeartMedia's Senior Director of Marketing, Custom Podcasts, to discuss iHeart's Branded Podcast Studio, Ruby.
 
This week’s episode is a little different. Instead of talking to one of our favorite podcasters, this week we are talking to a member of our custom podcast team to help break down what Ruby is all about. Ruby is the iHeartMedia audio studio dedicated to crafting meaningful, impactful, and culturally relevant stories with brand partners. Rachael joins Will to talk about what it means to make a branded podcast, how brands can measure success with their podcasts, and what brands should consider before diving into this world.

What do Paris Hilton, Malcolm Gladwell, Martha Stewart, Questlove, Jake Brennan and Charlamagne Tha God have in common? They’re all podcasters. And they’re all guests on the iHeartPodcast Speaker Series, bringing you some of the most in-depth interviews with the best storytellers of our time. In each episode, iHeartMedia Digital Audio Group CEO Conal Byrne, and iHeartPodcast Network COO Will Pearson, sit in conversation with some of today’s most influential podcasters, probing their origin stories, influences, inspirations and goals.

Podversations

Podversations Presents: Ruby Branded Content

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6057b339-a7ef-4849-939b-b09a014fc08a/transcript

Advertisement